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The People's Tycoon: Henry Ford and the American Century - Steven Watts
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The People's Tycoon: Henry Ford and the American Century - new book

ISBN: 9780375707254

ID: 978037570725

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities. Steven Watts, Books, Biography and Memoir, The People's Tycoon: Henry Ford and the American Century Books>Biography and Memoir, Knopf Doubleday Publishing Group

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The People's Tycoon: Henry Ford and the American Century - Steven Watts
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ISBN: 0375707255

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How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities. biographies,business,business and investing,historical,industries and professions,professionals and academics,transportation Biographies, Vintage

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The People's Tycoon: Henry Ford and the American Century - Professor Steven Watts
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Professor Steven Watts:
The People's Tycoon: Henry Ford and the American Century - Paperback

2007

ISBN: 0375707255

[SR: 613924], Paperback, [EAN: 9780375707254], Vintage Books, Vintage Books, Book, [PU: Vintage Books], 2007-01-15, Vintage Books, The People's Tycoon In this major new biography of one of the architects of modern America, Steven Watts shows readers an entrepreneur whose affordable car triggered the consumer revolution, but who, in his private life and public pronouncements, rejected consumerism., 758964, United States, 268021, Historical, 67, Biography, 1025612, Subjects, 266239, Books, 659896, Biographies & Memoirs, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268163, History, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 772060, British Heads of State, 271343, Britain & Ireland, 65, History, 1025612, Subjects, 266239, Books, 271691, Cars, 909444, Antiques & Collectables by Subject, 271674, Antiques & Collectables, 64, Home & Garden, 1025612, Subjects, 266239, Books

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The People's Tycoon - Watts, Steven
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Watts, Steven:
The People's Tycoon - new book

ISBN: 9780375707254

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How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities. From the Trade Paperback edition. Business Business eBook, Knopf Doubleday Publishing Group

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The People's Tycoon: Henry Ford and the American Century - Steven Watts
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The People's Tycoon: Henry Ford and the American Century - Paperback

2006, ISBN: 0375707255

[SR: 63273], Paperback, [EAN: 9780375707254], Vintage, Vintage, Book, [PU: Vintage], 2006-10-10, Vintage, 935092, United States, 935096, Civil War, 935056, Historical, 934986, Biographies & Memoirs, 927726, Subjects, 916520, Books, 935282, Ford, Henry, 935278, ( F ), 935192, People, A-Z, 934986, Biographies & Memoirs, 927726, Subjects, 916520, Books, 935138, Business, 935136, Professionals & Academics, 934986, Biographies & Memoirs, 927726, Subjects, 916520, Books, 935540, Captains of Industry, 935524, Biography & History, 935522, Business & Investing, 927726, Subjects, 916520, Books, 11591984011, Automotive, 935664, Industries & Professions, 935522, Business & Investing, 927726, Subjects, 916520, Books, 929334, Industry, 929316, Automotive, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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The People's Tycoon: Henry Ford and the American Century
Author:

Watts, Steven

Title:

The People's Tycoon: Henry Ford and the American Century

ISBN:

9780375707254

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. But never before has his outsized genius been brought to life so vividly as by Steven Watts in this major new biography. Watts, the author of the much acclaimed "The Magic Kingdom: Walt Disney and the American Way of Life, has produced a superbly researched study of a man who was a bundle of contradictions. Ford was the entrepreneur who first made the automobile affordable but who grew skeptical of consumerism's corrosive impact on moral values, an employer who insisted on a living wage for his workers but stridently opposed unions, who established the assembly line but worried about its effect on the work ethic, who welcomed African Americans to his company in the age of Jim Crow but was a rabid anti-Semite. He was the private man who had a warm, loving marriage while siring a son with a mistress; a father who drove his heir, Edsel, so relentlessly that it contributed to his early death; a folksy social philosopher and at one time, perhaps, the most popular figure in America, who treated his workers so harshly that they turned against him; creator of the largest, most sophisticated factory in the world who preferred spending time in his elaborate re-creation of a nineteenth-century village; and the greatest businessman of his age who haplessly lost control of his own company in his declining years. Watts poignantly shows us how a Michigan farm boy frommodest circumstances emerged as one of America's richest men and one of its first mass-culture celebrities, one who became a folk hero to millions of ordinary citizens because of his support of high wages and material abundance for everyday workers and yet also excited the admirat

Details of the book - The People's Tycoon: Henry Ford and the American Century


EAN (ISBN-13): 9780375707254
ISBN (ISBN-10): 0375707255
Paperback
Publishing year: 2006
Publisher: VINTAGE BOOKS
614 Pages
Weight: 0,599 kg
Language: eng/Englisch

Book in our database since 17.04.2007 22:19:41
Book found last time on 07.11.2016 21:58:55
ISBN/EAN: 9780375707254

ISBN - alternate spelling:
0-375-70725-5, 978-0-375-70725-4

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