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Lowest price: 35.59 EUR, highest price: 44.95 EUR, average price: 40.45 EUR
Retail Product Management - Rosemary Varley
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Rosemary Varley:

Retail Product Management - new book

ISBN: 9780203358603

ID: 9780203358603

Buying and Merchandising Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management. Retail Product Management: Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management., Taylor And Francis

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Retail Product Management - Taylor and Francis
book is out-of-stock
(*)

Taylor and Francis:

Retail Product Management - new book

2003, ISBN: 9780203358603

ID: 5554697

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this. Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Retail Product Management~~EBook~~9780203358603~~Rosemary Varley, , Retail Product Management, Rosemary Varley, 9780203358603, Taylor and Francis, 04/01/2003, , , , Taylor and Francis

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Retail Product Management - Buying and Merchandising - Rosemary Varley
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Rosemary Varley:
Retail Product Management - Buying and Merchandising - First edition

ISBN: 9780203358603

ID: 9780203358603

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

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Retail Product Management - Varley,  Rosemary
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Varley, Rosemary:
Retail Product Management - new book

ISBN: 9780203358603

ID: 9780203358603

[KW: PDF ,BUSINESS ECONOMICS , ECONOMICS , GENERAL ,BUSINESS , ECONOMICS , FINANCE] PDF ,BUSINESS ECONOMICS , ECONOMICS , GENERAL ,BUSINESS , ECONOMICS , FINANCE

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Retail Product Management - Rosemary Varley
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Rosemary Varley:
Retail Product Management - First edition

2003, ISBN: 9780203358603

ID: 26148450

Buying and Merchandising, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Routledge]

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Details of the book
Retail Product Management
Author:

Varley, Rosemary

Title:

Retail Product Management

ISBN:

9780203358603

Details of the book - Retail Product Management


EAN (ISBN-13): 9780203358603
Publishing year: 2003
Publisher: Taylor and Francis

Book in our database since 29.04.2007 12:43:51
Book found last time on 13.09.2016 15:06:34
ISBN/EAN: 9780203358603

ISBN - alternate spelling:
978-0-203-35860-3

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