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Marketing Management by Kevin, Kotler, Philip Keller - Kevin, Kotler, Philip Keller
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Marketing Management by Kevin, Kotler, Philip Keller - used book

ISBN: 9780133856460

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Marketing Management by Kevin, Kotler, Philip. Keller - Kevin, Kotler, Philip. Keller
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Marketing Management by Kevin, Kotler, Philip. Keller - used book

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Marketing Management (Revised) - Kotler, Philip; Keller, Kevin Lane
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Marketing Management (Revised) - used book

ISBN: 9780133856460

Marketing Management (Revised) Hardcover Used Books, Pearson

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Marketing Management (Revised) - Kotler, Philip; Keller, Kevin Lane
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Marketing Management (Revised) - new book

ISBN: 9780133856460

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Marketing Management (Revised) - Kotler, Philip; Keller, Kevin Lane
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Marketing Management (Revised) Hardcover Rentals, Pearson

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Details of the book
MARKETING MGMT REV/E 15/E
Author:
Title:
ISBN:

9780133856460


NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.


For undergraduate and graduate courses in marketing management.

 

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

 

Also available with MyMarketingLab ™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Details of the book - MARKETING MGMT REV/E 15/E


EAN (ISBN-13): 9780133856460
ISBN (ISBN-10): 0133856461
Hardcover
Paperback
Publishing year: 2014
Publisher: PRENTICE HALL

Book in our database since 2015-01-05T11:45:13-05:00 (New York)
Detail page last modified on 2023-12-27T08:15:46-05:00 (New York)
ISBN/EAN: 9780133856460

ISBN - alternate spelling:
0-13-385646-1, 978-0-13-385646-0
Alternate spelling and related search-keywords:
Book author: philip keller, kotler, kevin lane keller, alexander keller
Book title: marketing management, mark, marketingmanagement, marketing zero, keller

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