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Marketing Management : Analysis, Planning, Implementation, and Control by Philip Kotler - Philip Kotler
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Philip Kotler:

Marketing Management : Analysis, Planning, Implementation, and Control by Philip Kotler - used book

ISBN: 9780132435109

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other func… More...

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Marketing Management: Analysis, Planning, Implementation, and Control - Kotler, Philip und Phillip Kotler
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Kotler, Philip und Phillip Kotler:

Marketing Management: Analysis, Planning, Implementation, and Control - hardcover

1996, ISBN: 0132435101

[EAN: 9780132435109], Gebraucht, sehr guter Zustand, [SC: 0.0], [PU: Pearson Education (US)], 832 Seiten Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebra… More...

NOT NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) Book Broker, Berlin, Germany [64751032] [Rating: 5 (von 5)]
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Marketing Management: Analysis, Planning, Implementation, and Control 9 - Kotler, Philip und Phillip Kotler
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Kotler, Philip und Phillip Kotler:
Marketing Management: Analysis, Planning, Implementation, and Control 9 - hardcover

1996

ISBN: 9780132435109

9 832 Seiten Gebundene Ausgabe, Größe: 20.3 x 3.2 x 26 cm Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Dieser Artikel weist folge… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Book Broker GmbH, 12099 Berlin
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Marketing Management: Analysis, Planning, Implementation, and Control - Kotler, Philip und Phillip Kotler
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Kotler, Philip und Phillip Kotler:
Marketing Management: Analysis, Planning, Implementation, and Control - hardcover

1996, ISBN: 0132435101

9 Gebundene Ausgabe, Größe: 20.3 x 3.2 x 26 cm 832 Seiten Gebundene Ausgabe Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Dieser… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Book Broker GmbH, 12099 Berlin
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Marketing Management: Analysis, Planning, Implementation, and Control - Philip Kotler
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Philip Kotler:
Marketing Management: Analysis, Planning, Implementation, and Control - used book

ISBN: 9780132435109

Livre, [PU: Prentice Hall]

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Details of the book
Marketing Management: Analysis, Planning, Implementation, and Control
Author:
Title:
ISBN:

9780132435109


An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

Details of the book - Marketing Management: Analysis, Planning, Implementation, and Control


EAN (ISBN-13): 9780132435109
ISBN (ISBN-10): 0132435101
Hardcover
Paperback
Publishing year: 1999
Publisher: Pearson Education (US)

Book in our database since 2007-04-12T03:30:19-04:00 (New York)
Detail page last modified on 2024-02-19T04:44:42-05:00 (New York)
ISBN/EAN: 9780132435109

ISBN - alternate spelling:
0-13-243510-1, 978-0-13-243510-9
Alternate spelling and related search-keywords:
Book author: kotler philip, phillip kotler
Book title: marketing management, marketing planning, plan market, analysis, marketing zero

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