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Don't Just Relate - Advocate! - Urban, Glen
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Urban, Glen:

Don't Just Relate - Advocate! - new book

ISBN: 9780131913615

ID: 243805

Today's customers have unprecedented power. They know it, and they're wielding that power as never before. As a business, you can fight them -- and lose . Or you can become a true customer advocate, and win . Customer advocacy means becoming a faithful representative of your customers' interests. It means providing your customers and prospects with open, honest and complete information (because your customer will discover the truth no matter what you do). It means talking with customers, not at them -- really . In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, one of the world's leading marketing innovators shows why you must make that transformation, and how to make it work . MIT's Glen Urban covers the entire pyramid of customer advocacy: the base (starting with TQM and customer satisfaction initiatives); the middle (relationship marketing); and the pinnacle: new advocacy techniques built on trust , not coercion. Companies from GM to Intel, Qwest to John Deere are beginning to recognize the urgent importance of customer advocacy. Urban reveals what they're trying, and what challenges they're up against -- and identifies crucial lessons for earning the customer trust you need to thrive in today's radically changed business environment. Business Business eBook, Pearson Education

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Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - Urban, Glen
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Urban, Glen:

Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - hardcover

2005, ISBN: 0131913611, Lieferbar binnen 4-6 Wochen

ID: 9780131913615

Internationaler Buchtitel. In englischer Sprache. Verlag: FINANCIAL TIMES PRENTICE HALL, 234 Seiten, L=241mm, B=162mm, H=23mm, Gew.=445gr, [GR: 17850 - HC/Wirtschaft/Management], [SW: - Business / Economics / Finance], Gebunden, Klappentext: To succeed, business leaders must learn to provide customers and prospects with open, honest, and complete information. Urban identifies crucial lessons for earning customer trust in today's radically changed business environment.

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Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - Urban, Glen
book is out-of-stock
(*)
Urban, Glen:
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - hardcover

2005

ISBN: 0131913611

Lieferbar binnen 4-6 Wochen

ID: 9780131913615

Internationaler Buchtitel. In englischer Sprache. Verlag: FINANCIAL TIMES PRENTICE HALL, 234 Seiten, L=241mm, B=162mm, H=23mm, Gew.=445gr, [GR: 17850 - HC/Wirtschaft/Management], [SW: - Business / Economics / Finance], Gebunden, Klappentext: To succeed, business leaders must learn to provide customers and prospects with open, honest, and complete information. Urban identifies crucial lessons for earning customer trust in today's radically changed business environment.

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Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - Urban, Glen
book is out-of-stock
(*)
Urban, Glen:
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - hardcover

2005, ISBN: 0131913611, Lieferbar binnen 4-6 Wochen

ID: 9780131913615

Internationaler Buchtitel. In englischer Sprache. Verlag: FINANCIAL TIMES PRENTICE HALL, 234 Seiten, L=241mm, B=162mm, H=23mm, Gew.=445gr, [GR: 17850 - HC/Wirtschaft/Management], [SW: - Business / Economics / Finance], Gebunden, Klappentext: To succeed, business leaders must learn to provide customers and prospects with open, honest, and complete information. Urban identifies crucial lessons for earning customer trust in today's radically changed business environment.

New book eurobuch.neubuch
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Lieferbar binnen 4-6 Wochen (Besorgungstitel)
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Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - Urban, Glen
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Urban, Glen:
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power - used book

ISBN: 9780131913615

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Details of the book
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
Author:

Urban, Glen

Title:

Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power

ISBN:

9780131913615

To succeed, business leaders must learn to provide customers and prospects with open, honest, and complete information. Urban identifies crucial lessons for earning customer trust in today's radically changed business environment.

Details of the book - Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power


EAN (ISBN-13): 9780131913615
ISBN (ISBN-10): 0131913611
Hardcover
Publishing year: 2005
Publisher: FINANCIAL TIMES PRENTICE HALL
234 Pages
Weight: 0,445 kg
Language: eng/Englisch

Book in our database since 22.10.2007 12:21:12
Book found last time on 07.09.2016 00:50:16
ISBN/EAN: 9780131913615

ISBN - alternate spelling:
0-13-191361-1, 978-0-13-191361-5

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