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Marketing Manual - Michael Baker
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Michael Baker:

Marketing Manual - new book

ISBN: 9780080938714

ID: 9780080938714

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.The Marketing Manual addresses the 3 fundamental questions facing the business planner: \*where are we now \*where do we want to go \*how do we get there The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the `tools` of analysis Written by one of the UK`s leading marketing academics for his undergraduate and professional students to complete their marketing project course work Marketing Manual: The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.The Marketing Manual addresses the 3 fundamental questions facing the business planner: \*where are we now \*where do we want to go \*how do we get there The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the `tools` of analysis Written by one of the UK`s leading marketing academics for his undergraduate and professional students to complete their marketing project course work, Elsevier Science

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Marketing Manual - Elsevier Science
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Elsevier Science:

Marketing Manual - new book

ISBN: 9780080938714

ID: 5540549

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Marketing Manual~~EBook~~9780080938714~~Michael Baker, , Marketing Manual, Michael Baker, 9780080938714, Elsevier Science, 09/14/1998, , , , Elsevier Science

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Marketing Manual
book is out-of-stock
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Marketing Manual - new book

ISBN: 9780080938714

ID: f735121b2e0e3e7c7112c37fce876c2a

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marke eBooks / Englische eBooks / Economy, Elsevier Science

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The Marketing Manual - Baker,  Michael
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Baker, Michael:
The Marketing Manual - new book

ISBN: 9780080938714

ID: 9780080938714

[KW: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL] <-> <-> PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL

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Marketing Manual - Michael Baker
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Michael Baker:
Marketing Manual - First edition

1998, ISBN: 9780080938714

ID: 21795181

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: A Butterworth-Heinemann Title]

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Details of the book
The Marketing Manual
Author:

Baker, Michael

Title:

The Marketing Manual

ISBN:

9780080938714

Details of the book - The Marketing Manual


EAN (ISBN-13): 9780080938714
Publishing year: 1998
Publisher: Elsevier Science

Book in our database since 22.09.2007 12:23:07
Book found last time on 13.09.2016 15:58:13
ISBN/EAN: 9780080938714

ISBN - alternate spelling:
978-0-08-093871-4

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