. .
English
United States
Similar books
Search tools
Sign in
Share this book on...
..?
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
Paid advertisement
FILTER
- 0 Results
Lowest price: 35.43 EUR, highest price: 45.64 EUR, average price: 41.44 EUR
Strategic Marketing Planning - Colin Gilligan
book is out-of-stock
(*)
Colin Gilligan:

Strategic Marketing Planning - new book

4, ISBN: 9780080912127

ID: 101159780080912127

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers. By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers. By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion for each topic. The chapter begins with a scenario to prompt an exploration of a given topic, and concludes with the outcome of this scenario to reinforce the lessons learnt throughout the chapter. Highly practical in approach, this is an up-to-date and skilful integration of all core areas of management. It is packed with tools and techniques to aid learning and understanding:. Improve your professional management vocabulary with definitions in each chapter, and a complete glossary of terms. . Visualise key concepts with over one hundred explanatory diagrams. Gain confidence by testing your understanding on the accompanying website. Practical applications of theory are illustrated in international case studies throughout the book. Discussion questions prompt an exploration of key concepts. Management, Management & Leadership, Strategic Marketing Planning~~ Colin Gilligan~~Management~~Management & Leadership~~9780080912127, en, Strategic Marketing Planning, Colin Gilligan, 9780080912127, Elsevier Science & Technology, 04/01/2009, , , , Elsevier Science & Technology, 04/01/2009

New book Kobo
E-Book zum download Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing Planning - Elsevier Science
book is out-of-stock
(*)

Elsevier Science:

Strategic Marketing Planning - new book

2009, ISBN: 9780080912127

ID: 5540055

'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of. 'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the 'new' consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures* Proven content: builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' bestselling textbook * Wide audience appeal: focuses on the critical 'planning' aspects of vital importance to students and practitioners* Best practice: draws out lessons to be learned from best practice, enabling marketers to improve core skills eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Strategic Marketing Planning~~EBook~~9780080912127~~Colin Gilligan, Richard M.S. Wilson, , Strategic Marketing Planning, Colin Gilligan, 9780080912127, Elsevier Science, 05/07/2009, , , , Elsevier Science

New book Hive.co.uk
MPN: , SKU 5540055 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing Planning - Colin Gilligan, Richard M.S. Wilson
book is out-of-stock
(*)
Colin Gilligan, Richard M.S. Wilson:
Strategic Marketing Planning - used book

ISBN: 9780080912127

ID: 9780080912127

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures EBooks, Books~~Business & Economics~~Marketing~~General, Strategic-Marketing-Planning~~Colin-Gilligan, 991612, Strategic Marketing Planning, Colin Gilligan, Richard M.S. Wilson, 0080912125, Taylor & Francis, , , , , Taylor & Francis

Used Book Barnesandnoble.com
MPN: , SKU 9780080912127 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing Planning - Colin Gilligan
book is out-of-stock
(*)
Colin Gilligan:
Strategic Marketing Planning - new book

ISBN: 9780080912127

ID: 9780080912127

Strategic Marketing Planning Strategic-Marketing-Planning~~Colin-Gilligan Business>Management>Mgt/Leadership NOOK Book (eBook), Taylor & Francis

New book Barnesandnoble.com
new Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing Planning - Colin Gilligan;  Richard M.S. Wilson
book is out-of-stock
(*)
Colin Gilligan; Richard M.S. Wilson:
Strategic Marketing Planning - new book

2009, ISBN: 9780080912127

ID: 21793003

[ED: 2], Auflage, eBook Download (EPUB), eBooks, [PU: A Butterworth-Heinemann Title]

New book Lehmanns.de
Shipping costs:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Strategic Marketing Planning
Author:

Colin Gilligan;Richard M.S. Wilson

Title:

Strategic Marketing Planning

ISBN:

9780080912127

Details of the book - Strategic Marketing Planning


EAN (ISBN-13): 9780080912127
Publishing year: 2009
Publisher: Elsevier Science

Book in our database since 05.05.2008 19:58:29
Book found last time on 09.09.2016 14:48:40
ISBN/EAN: 9780080912127

ISBN - alternate spelling:
978-0-08-091212-7

< to search results...
< to archive...
Nearby books