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1
Global Marketing - Johansson, Johny K.
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Johansson, Johny K.:

Global Marketing - hardcover

2008, ISBN: 9780073381015

Mcgraw-Hill Higher Education, Gebundene Ausgabe, Auflage: 5, 662 Seiten, Publiziert: 2008-11-29T00:00:01Z, Produktgruppe: Buch, 3.6 kg, Verkaufsrang: 3442224, Recht, Kategorien, Bücher, I… More...

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Global Marketing - Johansson, Johny K.
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Johansson, Johny K.:

Global Marketing - hardcover

2008, ISBN: 9780073381015

Mcgraw-Hill Higher Education, Gebundene Ausgabe, Auflage: 5, 662 Seiten, Publiziert: 2008-11-29T00:00:01Z, Produktgruppe: Buch, 3.6 kg, Verkaufsrang: 3442224, Recht, Kategorien, Bücher, I… More...

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3
Global Marketing: Foreign Entry, Local Marketing, & Global Management - Johansson, Johny
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Johansson, Johny:
Global Marketing: Foreign Entry, Local Marketing, & Global Management - new book

2008

ISBN: 9780073381015

McGraw-Hill Professional, Relié, Auflage: 5, 672 Seiten, Publiziert: 2008-12-16T00:00:01Z, Produktgruppe: Livre, 3.6 kg, Gestion et administration, Entreprise et Bourse, Thèmes, Livres, M… More...

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4
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Johansson, Johny:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

2008, ISBN: 0073381012

[EAN: 9780073381015], Nouveau livre, [SC: 31.52], [PU: McGraw-Hill/Irwin], Books

NEW BOOK. Shipping costs: EUR 31.52 Campbell Bookstore, Austin, TX, U.S.A. [83587969] [Note: 5 (sur 5)]
5
Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny K. Johansson
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Johny K. Johansson:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - used book

ISBN: 9780073381015

Livre, [PU: McGraw Hill]

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Details of the book
Global Marketing

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Details of the book - Global Marketing


EAN (ISBN-13): 9780073381015
ISBN (ISBN-10): 0073381012
Hardcover
Publishing year: 2008
Publisher: Mcgraw-Hill Higher Education
662 Pages
Weight: 1,643 kg
Language: eng/Englisch

Book in our database since 2008-12-18T01:00:14-05:00 (New York)
Detail page last modified on 2024-02-26T20:03:46-05:00 (New York)
ISBN/EAN: 9780073381015

ISBN - alternate spelling:
0-07-338101-2, 978-0-07-338101-5
Alternate spelling and related search-keywords:
Book author: johnny, hill, anders johansson
Book title: global marketing management


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