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SPORTS Marketing Taschenbuch Sam Fullerton
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SPORTS Marketing Taschenbuch Sam Fullerton - Paperback

ISBN: 9780071106580

buch. SPORTS Marketing Taschenbuch Sam FullertonDas Datenblatt dieses Produkts wurde ursprünglich auf Englisch verfasst. Unten finden Sie eine automatische Übersetzung ins Deutsche. Sollt… More...

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Fullerton, S.:

Sports Marketing - Paperback

2006, ISBN: 9780071106580

Paperback, Business|Business, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suita… More...

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Sports Marketing - Fullerton, Sam
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Fullerton, Sam:
Sports Marketing - Paperback

2006

ISBN: 9780071106580

McGraw-Hill Education, Paperback, 496 Seiten, Publiziert: 2006-07-16T00:00:01Z, Produktgruppe: Book, 0.86 kg, Books Global Store, Special Features, Books, Sales & Marketing, Business, Fin… More...

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Sports Marketing - Sam Fullerton
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Sam Fullerton:
Sports Marketing - Paperback

2006, ISBN: 9780071106580

Mcgraw Hill Higher Education, Paperback, Publiziert: 2006T, Produktgruppe: Book, 0.86 kg, Verkaufsrang: 14583444, Sports & Outdoors, Subjects, Books, Mcgraw Hill Higher Education, 2006

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Sam Fullerton:
Sports Marketing - hardcover

ISBN: 9780071106580

The McGraw-Hill Company , . Hardback. New., The McGraw-Hill Company, 6

Shipping costs: EUR 3.61 Cold Books

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Bibliographic data of the best matching book

Details of the book
Sports Marketing

"Sports Marketing" presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.

Details of the book - Sports Marketing


EAN (ISBN-13): 9780071106580
ISBN (ISBN-10): 0071106588
Hardcover
Paperback
Publishing year: 2006
Publisher: McGraw-Hill Education

Book in our database since 2007-06-06T09:37:31-04:00 (New York)
Detail page last modified on 2023-07-26T00:08:16-04:00 (New York)
ISBN/EAN: 9780071106580

ISBN - alternate spelling:
0-07-110658-8, 978-0-07-110658-0
Alternate spelling and related search-keywords:
Book author: hünerberg, fullerton, hill
Book title: sports marketing


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Latest similar book:
9780071267632 Sports Marketing (Fullerton, Sam)


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