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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
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Richard Laermer, Mark Simmons:

Punk Marketing: Get Off Your Ass and Join the Revolution - Paperback

2009, ISBN: 0061151114

[SR: 1842861], Paperback, [EAN: 9780061151118], HarperBusiness, HarperBusiness, Book, [PU: HarperBusiness], 2009-05-19, HarperBusiness, The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out jus, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
book is out-of-stock
(*)

Richard Laermer, Mark Simmons:

Punk Marketing: Get Off Your Ass and Join the Revolution - Paperback

2009, ISBN: 0061151114

[SR: 1842861], Paperback, [EAN: 9780061151118], HarperBusiness, HarperBusiness, Book, [PU: HarperBusiness], 2009-05-19, HarperBusiness, The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out jus, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Punk Marketing - Laermer, Richard; Simmons, Mark
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Laermer, Richard; Simmons, Mark:
Punk Marketing - new book

ISBN: 9780061151118

ID: 545673

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuffproducts, services, entertainmentand those who purchase it. They demonstrate that to survive in business, a revolutionary approach is neededone they have branded "Punk Marketing"and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumersor any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing , there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shotsoon to be heard 'round the worldof a long-awaited and breathless uprising that businesses want, deserve, and desperately need. Business Business eBook, HarperCollins

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer; Mark Simmons
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Richard Laermer; Mark Simmons:
Punk Marketing: Get Off Your Ass and Join the Revolution - used book

ISBN: 0061151114

ID: 5527949

The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff-products, services, entertainment-and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed-one they have branded "Punk Marketing"-and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers-or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. business and investing,marketing,marketing and sales Marketing & Sales, HarperBusiness

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Punk Marketing - Richard Laermer; Mark Simmons
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Richard Laermer; Mark Simmons:
Punk Marketing - Paperback

2006, ISBN: 9780061151118

ID: 10068634

Softcover, Buch, [PU: HarperCollins Publishers]

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Details of the book
Punk Marketing: Get Off Your Ass and Join the Revolution
Author:

Laermer, Richard; Simmons, Mark

Title:

Punk Marketing: Get Off Your Ass and Join the Revolution

ISBN:

9780061151118

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Details of the book - Punk Marketing: Get Off Your Ass and Join the Revolution


EAN (ISBN-13): 9780061151118
ISBN (ISBN-10): 0061151114
Paperback
Publishing year: 2009
Publisher: COLLINS
256 Pages
Weight: 0,358 kg
Language: eng/Englisch

Book in our database since 09.08.2009 11:59:57
Book found last time on 24.10.2016 17:50:39
ISBN/EAN: 9780061151118

ISBN - alternate spelling:
0-06-115111-4, 978-0-06-115111-8

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