. .
English
United States
Similar books
Search tools
Sign in
Share this book on...
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
Paid advertisement
FILTER
- 0 Results
Lowest price: 1.30 €, highest price: 35.06 €, average price: 13.09 €
Strategic Marketing for Not-for-Profit Organizations - Armand Lauffer
book is out-of-stock
(*)
Armand Lauffer:

Strategic Marketing for Not-for-Profit Organizations - used book

ISBN: 0029182603

ID: 4754183

This groundbreaking book applies tested marketing principles to the operation of a wide variety of human-service agencies and other not-for-profit organizations where business practices are typically considered incompatible with the public interest. Arguing that the marketing orientation can be extraordinarily useful in defining, developing, targeting, and promoting virtually any service or program, Armand Lauffer shows how the strategic marketing approach actually "increases the likelihood that professional activity will be responsive to consumer needs and societal concerns." Lauffer emphasizes that the marketing approach to service delivery seeks to reconcile the often conflicting interests displayed by the various consumers, auspice providers, funders, and other publics with a stake in the system. Throughout, he strives to harmonize the traditions of community organizing, social planning, and business marketing with some of the latest, most timely and invaluable techniques available in strategic marketing today. Lauffer begins by defining the marketing terminology central to program and resource development -- especially the five P's of products, publics, price, place, and promotions. Next, he introduces the concept of exchange, in which individuals and/or organizations cooperate to achieve shared or complementary objectives. He then explains that the degree to which an organization's three publics -- throughput (staff, volunteers, a business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,nonprofit organizations and charities,textbooks Marketing & Sales, Free Press

Used Book Thriftbooks.com
used Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing for Not-for-Profit Organizations - Lauffer, Armand
book is out-of-stock
(*)

Lauffer, Armand:

Strategic Marketing for Not-for-Profit Organizations - First edition

ISBN: 0029182603

Hardcover, ID: 1130948878

[EAN: 9780029182604], Gebraucht, sehr guter Zustand, [SC: 21.57], [PU: Free Press], Business & Economics|General, Business & Economics|Marketing|General, Business & Economics|Nonprofit Organizations & Charities, 0029182603 Name in ink ffep, else very good no dust jacket. First edition. Quality, Value, Experience.

Used Book ZVAB.com
Robinson Street Books, IOBA, Binghamton, NY, U.S.A. [1887] [Rating: 5 (von 5)]
NOT NEW BOOK Shipping costs: EUR 21.57
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing for Not-for-Profit Organizations: Program and Resource Development - Armand Lauffer
book is out-of-stock
(*)
Armand Lauffer:
Strategic Marketing for Not-for-Profit Organizations: Program and Resource Development - hardcover

ISBN: 9780029182604

ID: 9780029182604

Strategic Marketing for Not-for-Profit Organizations: Program and Resource Development Strategic-Marketing-for-Not-for-Profit-Organizations~~Armand-Lauffer Business>Business Profiles>Busn Profiles Hardcover, Free Press

New book Barnesandnoble.com
new Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing for Not-for-Profit Organizations - Lauffer, Armand
book is out-of-stock
(*)
Lauffer, Armand:
Strategic Marketing for Not-for-Profit Organizations - used book

ISBN: 9780029182604

ID: 856069166

Free Press. Used - Very Good. Very Good condition. Good dust jacket. Owner's name inside., Free Press

Used Book Biblio.com
Wonder Book
Shipping costs: EUR 7.01
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Strategic Marketing for Not-for-Profit Organizations - Armand Lauffer
book is out-of-stock
(*)
Armand Lauffer:
Strategic Marketing for Not-for-Profit Organizations - hardcover

ISBN: 9780029182604

ID: 884787205

Free Press. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage., Free Press

Used Book Biblio.com
Discover Books
Shipping costs: EUR 8.08
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Strategic Marketing for Not-for-Profit Organizations
Author:

Armand Lauffer

Title:

Strategic Marketing for Not-for-Profit Organizations

ISBN:

9780029182604

Details of the book - Strategic Marketing for Not-for-Profit Organizations


EAN (ISBN-13): 9780029182604
ISBN (ISBN-10): 0029182603
Hardcover
Publishing year: 1984
Publisher: Free Press

Book in our database since 15.06.2007 16:43:06
Book found last time on 05.07.2016 02:05:23
ISBN/EAN: 9780029182604

ISBN - alternate spelling:
0-02-918260-3, 978-0-02-918260-4

< to search results...
< to archive...
Nearby books