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The Equitable Cultural Tourism Handbook (Pb) - Alf H. Walle
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Alf H. Walle:

The Equitable Cultural Tourism Handbook (Pb) - new book

ISBN: 9781607523581

ID: 9781607523581

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community. Books, Business & Economics~~Industries~~Hospitality Travel & Tourism, The-Equitable-Cultural-Tourism-Handbook~~Alf-H-Walle, 999999999, The Equitable Cultural Tourism Handbook (Pb), Alf H. Walle, 1607523582, Information Age Publishing, Inc., , , , , Information Age Publishing, Inc.

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The Equitable Cultural Tourism Handbook
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The Equitable Cultural Tourism Handbook - new book

ISBN: 9781607523581

ID: 9614909

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on. The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community. Books, Business, Finance and Law~~Industry and Industrial Studies~~Service Industries, The Equitable Cultural Tourism Handbook~~Book~~9781607523581~~Alf H. Walle, , , , , , , , , ,

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The Equitable Cultural Tourism Handbook (PB) - Walle, Alf H.
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Walle, Alf H.:
The Equitable Cultural Tourism Handbook (PB) - Paperback

ISBN: 9781607523581

[ED: Taschenbuch], [PU: Information Age Publishing], The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.Versandfertig in 3-5 Tagen, [SC: 0.00]

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The Equitable Cultural Tourism Handbook (PB) - Alf H. Walle
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Alf H. Walle:
The Equitable Cultural Tourism Handbook (PB) - Paperback

2010, ISBN: 9781607523581

ID: 422324661

Information Age Publishing. Used - Good. 2010 - Paperback - - - - Used - Good - Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available., Information Age Publishing

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The Equitable Cultural Tourism Handbook - Alf H. Walle
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Alf H. Walle:
The Equitable Cultural Tourism Handbook - Paperback

ISBN: 9781607523581

Paperback, [PU: Information Age Publishing], Tourism Industry

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Details of the book
The Equitable Cultural Tourism Handbook (PB)
Author:

Walle, Alf H.

Title:

The Equitable Cultural Tourism Handbook (PB)

ISBN:

1607523582

Deals with the various key issues involving the increased participation of the private sector within cultural tourism. This book focuses on marketing thought and its implications in regard to cultural tourism. It seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context.

Details of the book - The Equitable Cultural Tourism Handbook (PB)


EAN (ISBN-13): 9781607523581
ISBN (ISBN-10): 1607523582
Paperback
Publishing year: 2010
Publisher: INFORMATION AGE PUB INC
218 Pages
Weight: 0,313 kg
Language: eng/Englisch

Book in our database since 12.05.2010 14:52:47
Book found last time on 22.06.2016 19:51:16
ISBN/EAN: 1607523582

ISBN - alternate spelling:
1-60752-358-2, 978-1-60752-358-1

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