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Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:

Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 1564969053

ID: 1611609189

[EAN: 9781564969057], Fine, [SC: 3.0], [PU: Gloucester Mass. : Rockport,], Art|Graphic Arts, Law|Intellectual Property, Business & Economics|Reference, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag.

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)

Evans, Judith and Cheryl Dangel Cullen:

Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 1564969053

ID: 1611609189

[EAN: 9781564969057], Fine, [PU: Gloucester Mass. : Rockport,], Art|Graphic Arts, Law|Intellectual Property, Business & Economics|Reference, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag.

Used Book Abebooks.de
Fundus-Online GbR Borkert SchwarzZerfaß, Berlin, Germany [8335842] [Rating: 5 (von 5)]
NOT NEW BOOK Shipping costs: EUR 3.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003

ISBN: 9781564969057

ID: 932852

176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Versand D: 5,50 EUR, [PU:Gloucester Mass. : Rockport,]

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Fundus-Online GbR Borkert, Schwarz, Zerfaß, 10785 Berlin
Shipping costs:Versendingskosten in Duitsland (EUR 5.50)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: OR24429302 (932852)

Gloucester Mass, Rockport, 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ? Is the first book to address the critical role that graphic design plays in brand success ? Traces the journey of today`s top companies from challenger brands to market leaders ? Is filled with full-color photos that bring winning graphic design strategies to life ? Reveals brand developers`, designers`, and advertising executives` inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie`s -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057Wirtschaft 2003

Used Book Antiquariat.de
Fundus-Online GbR
Shipping costs: EUR 3.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: OR24429302 (932852)

Gloucester Mass, Rockport, 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ? Is the first book to address the critical role that graphic design plays in brand success ? Traces the journey of today's top companies from challenger brands to market leaders ? Is filled with full-color photos that bring winning graphic design strategies to life ? Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057Wirtschaft 2003

Used Book Antiquariat.de
Fundus-Online GbR
Shipping costs: EUR 3.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

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Details of the book
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)
Author:

Judith Evans, Cheryl Dangel Cullen

Title:

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)

ISBN:

1564969053

Details of the book - Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)


EAN (ISBN-13): 9781564969057
ISBN (ISBN-10): 1564969053
Hardcover
Publishing year: 2003
Publisher: Gloucester Mass. : Rockport,

Book in our database since 26.05.2007 15:34:23
Book found last time on 27.10.2016 13:04:08
ISBN/EAN: 1564969053

ISBN - alternate spelling:
1-56496-905-3, 978-1-56496-905-7

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