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Marketing Research: Methodological Foundations - Iacobucci, Professor Dawn, Churchill Jr., Gilbert A
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Iacobucci, Professor Dawn, Churchill Jr., Gilbert A:

Marketing Research: Methodological Foundations - hardcover

2009, ISBN: 9781439081013

South Western Educational Publishing, Hardcover, Auflage: 10th ed. 604 Seiten, Publiziert: 2009-10-20T00:00:01Z, Produktgruppe: Book, 1.29 kg, Brands & Corporate Identity, Sales & Marketi… More...

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Iacobucci, Dawn,Churchill, Gilbert A.:

Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009, ISBN: 1439081018

[EAN: 9781439081013], Gebraucht, guter Zustand, [PU: South-Western College Pub], Connecting readers with great books since 1972! Used textbooks may not include companion materials such as… More...

NOT NEW BOOK. Shipping costs: EUR 105.63 HPB-Red, Dallas, TX, U.S.A. [71054723] [Rating: 5 (von 5)]
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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - used book

ISBN: 9781439081013

South-Western College Pub. 10. Acceptable. Acceptable. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported, South-Western College Pub, 2.5

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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (With Qualtrics Card) - hardcover

2009, ISBN: 9781439081013

Other, Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported., Gebraucht, [PU: South-Western College Pub]

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Iacobucci, Dawn; Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - hardcover

2009, ISBN: 1439081018

[EAN: 9781439081013], Gebraucht, sehr guter Zustand, [PU: South-Western College Pub], Books

NOT NEW BOOK. Shipping costs: EUR 30.53 Hafa Adai Books, Moncks Corner, SC, U.S.A. [82795001] [Rating: 5 (von 5)]
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Details of the book
Marketing Research: Methodological Foundations
Author:
Title:
ISBN:

1439081018


Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Details of the book - Marketing Research: Methodological Foundations


EAN (ISBN-13): 9781439081013
ISBN (ISBN-10): 1439081018
Hardcover
Paperback
Publishing year: 2009
Publisher: South Western Educational Publishing
604 Pages
Weight: 1,297 kg
Language: eng/Englisch

Book in our database since 2010-09-06T03:17:10-04:00 (New York)
Detail page last modified on 2024-04-01T15:18:37-04:00 (New York)
ISBN/EAN: 1439081018

ISBN - alternate spelling:
1-4390-8101-8, 978-1-4390-8101-3
Alternate spelling and related search-keywords:
Book author: gilbert churchill, dawn iacobucci
Book title: marketing research methodological foundations, access, card

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