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What Is Marketing? - Alvin J. Silk
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Alvin J. Silk:

What Is Marketing? - Paperback

ISBN: 9781422104606

ID: INF3002726831

In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm`s strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization`s capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new in both service and manufacturing sectors and in business-to-consumer and business-to-business settings, to name a few. What Is Marketing?: In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm`s strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization`s capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new in both service and manufacturing sectors and in business-to-consumer and business-to-business settings, to name a few. Business / Economics / Finance BUSINESS & ECONOMICS / Marketing / General, Harvard Business Review Press

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What Is Marketing? - Alvin J. Silk
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Alvin J. Silk:

What Is Marketing? - new book

ISBN: 9781422104606

ID: 22477013b5b415bcddcbb0ff47abe033

What Is Marketing? In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm's strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization's capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new; in both service and manufacturing sectors; and in business-to-consumer and business-to-business settings, to name a few. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4221-0460-6, Harvard Business School Press

New book Buch.de
Nr. 14080882 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
What Is Marketing? - Alvin J. Silk
book is out-of-stock
(*)
Alvin J. Silk:
What Is Marketing? - new book

ISBN: 9781422104606

ID: 82657226

In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm´s strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization´s capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new; in both service and manufacturing sectors; and in business-to-consumer and business-to-business settings, to name a few. What Is Marketing? Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Harvard Business School Press

New book Thalia.de
No. 14080882 Shipping costs:, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
What Is Marketing? - Alvin J. Silk
book is out-of-stock
(*)
Alvin J. Silk:
What Is Marketing? - new book

ISBN: 9781422104606

ID: 22477013b5b415bcddcbb0ff47abe033

What Is Marketing? In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm's strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization's capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new; in both service and manufacturing sectors; and in business-to-consumer and business-to-business settings, to name a few. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4221-0460-6, Harvard Business

New book Buch.de
Nr. 14080882 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
What Is Marketing? - Alvin J. Silk
book is out-of-stock
(*)
Alvin J. Silk:
What Is Marketing? - new book

ISBN: 9781422104606

ID: 413786619

In The Practice of Management, Peter F. Drucker wrote, There is only one valid definition of business purpose: to create a customer . [Therefore], any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.In general terms, marketing refers to what an organization must do to create and exchange value with customers. In this sense, marketing has a major role to play in setting a firm´s strategic direction. Successful marketing requires both a deep knowledge of customers, competitors, and collaborators and great skill in deploying an organization´s capabilities so as to serve customers profitably. Marketing, thus defined, is a broad general management responsibility, not just a function delegated to specialists. Anyone with career interests that lead to the setting and the execution of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, this book provides the foundation on which to begin developing those skills and insights applicable in a wide variety of situations: in the old economy as well as in the new; in both service and manufacturing sectors; and in business-to-consumer and business-to-business settings, to name a few. What Is Marketing? Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Harvard Business

New book Thalia.de
No. 14080882 Shipping costs:, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
Details...
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Details of the book
What Is Marketing?
Author:

Silk, Alvin J.

Title:

What Is Marketing?

ISBN:

1422104605

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

Details of the book - What Is Marketing?


EAN (ISBN-13): 9781422104606
ISBN (ISBN-10): 1422104605
Paperback
Publishing year: 2006
Publisher: HARVARD BUSINESS
207 Pages
Weight: 0,281 kg
Language: eng/Englisch

Book in our database since 11.10.2007 00:54:41
Book found last time on 15.11.2016 01:46:26
ISBN/EAN: 1422104605

ISBN - alternate spelling:
1-4221-0460-5, 978-1-4221-0460-6

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