2009, ISBN: 1420093304

[EAN: 9781420093308], Neubuch, [PU: Taylor & Francis Inc, Portland], Hardcover. Typically, when companies want to improve their products, they go to their customers. But why not reach fur… More...

[EAN: 9781420093308], Neubuch, [PU: Taylor & Francis Inc, Portland], Hardcover. Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships. Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability., Books<

2009, ISBN: 9781420093308

Hardcover

Productivity Press, Hardcover, Auflage: 1, 205 Seiten, Publiziert: 2009-12-16T00:00:01Z, Produktgruppe: Book, 0.48 kg, Books Global Store, Special Features, Books, Economics, Business, Fi… More...

Productivity Press, Hardcover, Auflage: 1, 205 Seiten, Publiziert: 2009-12-16T00:00:01Z, Produktgruppe: Book, 0.48 kg, Books Global Store, Special Features, Books, Economics, Business, Finance & Law, Subjects, Call Centre Management, Management Science, Production & Quality Control, Quality Assurance & Total Quality Management, Customer Services, Sales & Marketing, Market Research, Marketing Management, Product Management, Sales Techniques, Environmental, Civil Engineering, Engineering & Technology, Science, Nature & Maths, Productivity, Production, Manufacturing & Operational, Environmental Engineering, Scientific, Technical & Medical, Format: Illustrated, Productivity Press, 2009<

ISBN: 9781420093308

1st Edition, by R. Eric Reidenbach, PRINT ISBN: 9781420093308 E-TEXT ISBN: 9781420093315 Additional ISBNs: 1420093304, 0429250487, 9781420093308, 9780429250484, 1420093312, 6612504072, 12… More...

1st Edition, by R. Eric Reidenbach, PRINT ISBN: 9781420093308 E-TEXT ISBN: 9781420093315 Additional ISBNs: 1420093304, 0429250487, 9781420093308, 9780429250484, 1420093312, 6612504072, 128250407X, 1439885966, 9781420093315, 9786612504075, 9781282504073, 9781439885963 Taylor & Francis eBook Other pricing structure might be available at vitalsource.com., Productivity Press<

2009, ISBN: 1420093304

[EAN: 9781420093308], New book, [PU: Taylor and Francis], New Book. Shipped from UK. Established seller since 2000., Books