2010, ISBN: 0972529071
[SR: 3799640], Paperback, [EAN: 9780972529075], Paramount Market Pub, Paramount Market Pub, Book, [PU: Paramount Market Pub], Paramount Market Pub, By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you: -- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers. -- Select the right advertising media to achieve your marketing goals -- LOHAS: a new lifestyle segment that's changing everything -- How to plan and organize "bandwagon" Boomer events and promotions -- Exceptional opportunities for reaching Boomers through the Internet., 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books
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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions Marketing-to-Leading-Edge-Baby-Boomers~~Brent-Green Undefined>Undefined>Undefined Other Format, Paramount Market Publishing, Inc.
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2004, ISBN: 0972529071
[EAN: 9780972529075], Gebraucht, guter Zustand, [PU: Paramount Market Pub], GENERAL, This is a former library book with library stickers and stamps.
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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
Details of the book - Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
EAN (ISBN-13): 9780972529075
ISBN (ISBN-10): 0972529071
Publishing year: 2010
Publisher: Paramount Market Pub
Book in our database since 19.03.2008 09:55:40
Book found last time on 03.05.2016 09:14:51
ISBN - alternate spelling:
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