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Fundamentals Of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:

Fundamentals Of Copy & Layout - hardcover

ISBN: 0844230227

[SR: 4493730], Hardcover, [EAN: 9780844230221], McGraw-Hill, McGraw-Hill, Book, [PU: McGraw-Hill], McGraw-Hill, Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike., 1, Arts & Photography, 173508, Architecture, 1835, Business of Art, 1525, Collections, Catalogs & Exhibitions, 336832011, Decorative Arts & Design, 1855, Drawing, 1862, Fashion, 1829, Graphic Design, 1064, History & Criticism, 1104, Individual Artists, 4507, Music, 520982, Other Media, 1876, Painting, 521000, Performing Arts, 2020, Photography & Video, 1873, Religious, 2106, Sculpture, 1836, Study & Teaching, 7976024011, Vehicle Pictorials, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 12020, Editing, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 468220, Business & Finance, 491564, Accounting, 684243011, Banking, 491578, Business Communication, 684244011, Business Development, 491580, Business Ethics, 491506, Business Law, 491584, Economics, 684245011, Entrepreneurship, 491594, Finance, 491602, Human Resources, 684246011, International Business, 684247011, Investments & Securities, 684248011, Management, 491624, Marketing, 684249011, Real Estate, 684250011, Sales, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Fundamentals Of Copy  &  Layout - Albert C. Book; C. Dennis Schick
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Albert C. Book; C. Dennis Schick:

Fundamentals Of Copy & Layout - used book

ISBN: 0844230227

ID: 3333704

Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike. accounting,accounting and finance,advertising,arts music and photography,business and finance,business and investing,business communication,communications,editing,education and reference Marketing & Sales, McGraw-Hill

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Fundamentals of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy & Layout - hardcover

ISBN: 0844230227

[SR: 1503640], Gebundene Ausgabe, [EAN: 9780844230221], NTC Publishing Group,U.S., NTC Publishing Group,U.S., Book, [PU: NTC Publishing Group,U.S.], NTC Publishing Group,U.S., 59670011, Kunst & Fotografie, 1319947031, Anleitungen, 60357011, Architektur, 60261011, Darstellende Künste, 336963011, Design & Verzierungskunst, 59671011, Fotografie, 60177011, Geschichte & Kritik, 60168011, Malen, 60153011, Mode, 60226011, Museen & Sammlungen, 336964011, Nachschlagewerke, 55554011, Religiös, 60179011, Schulen, Strömungen & Stile, 60223011, Skulptur, 60342011, Zeichnen, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1323201031, Editierung, 54499011, Schreiben, 54127011, Lernen & Nachschlagen, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Fundamentals Of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals Of Copy & Layout - hardcover

ISBN: 0844230227

[SR: 3150205], Hardcover, [EAN: 9780844230221], McGraw-Hill, McGraw-Hill, Book, [PU: McGraw-Hill], McGraw-Hill, 934816, Typography, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 937786, Jobs & Careers, 939028, Education & Reference, 935948, Children's Books, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 953012, Editing, 953006, Writing, 5502350011, Writing, Research & Publishing Guides, 952366, Education & Reference, 927726, Subjects, 916520, Books

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Fundamentals Of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals Of Copy & Layout - hardcover

1997, ISBN: 9780844230221

ID: 588113570

McGraw-Hill, 1997-01-11. 3. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., McGraw-Hill, 1997-01-11

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Details of the book
Fundamentals of Copy & Layout
Author:

Albert C. Book, C. Dennis Schick

Title:

Fundamentals of Copy & Layout

ISBN:

0844230227

Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy & Layout


EAN (ISBN-13): 9780844230221
ISBN (ISBN-10): 0844230227
Hardcover
Publishing year: 1997
Publisher: McGraw-Hill

Book in our database since 27.05.2007 19:48:24
Book found last time on 12.11.2016 12:15:47
ISBN/EAN: 0844230227

ISBN - alternate spelling:
0-8442-3022-7, 978-0-8442-3022-1

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