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Esky: The Early Years at Esquire - Hugh Merrill
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Hugh Merrill:

Esky: The Early Years at Esquire - hardcover

ISBN: 0813521653

[SR: 2963264], Hardcover, [EAN: 9780813521657], Rutgers University Press, Rutgers University Press, Book, [PU: Rutgers University Press], Rutgers University Press, From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an unholy combination of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and high culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker., 524198, Anthologies, 9822, United States, 17, Literature & Fiction, 1000, Subjects, 283155, Books, 14282531, Science, 14282421, Bibliographies & Indexes, 11891, Publishing & Books, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 12040, Journalism & Nonfiction, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Esky: The Early Years at Esquire - Hugh Merrill
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Hugh Merrill:

Esky: The Early Years at Esquire - hardcover

ISBN: 0813521653

[SR: 2963264], Hardcover, [EAN: 9780813521657], Rutgers University Press, Rutgers University Press, Book, [PU: Rutgers University Press], Rutgers University Press, From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an unholy combination of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and high culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker., 524198, Anthologies, 9822, United States, 17, Literature & Fiction, 1000, Subjects, 283155, Books, 14282531, Science, 14282421, Bibliographies & Indexes, 11891, Publishing & Books, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 12040, Journalism & Nonfiction, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Esky: The Early Years at Esquire - Hugh Merrill
book is out-of-stock
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Hugh Merrill:
Esky: The Early Years at Esquire - hardcover

ISBN: 0813521653

[SR: 2963264], Hardcover, [EAN: 9780813521657], Rutgers University Press, Rutgers University Press, Book, [PU: Rutgers University Press], Rutgers University Press, From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an unholy combination of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and high culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker., 524198, Anthologies, 9822, United States, 17, Literature & Fiction, 1000, Subjects, 283155, Books, 14282531, Science, 14282421, Bibliographies & Indexes, 11891, Publishing & Books, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 12040, Journalism & Nonfiction, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Esky: The Early Years at Esquire - Hugh Merrill
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ISBN: 0813521653

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From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an unholy combination of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and high culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker. bibliographies and indexes,classics,communication and media studies,education and reference,journalism and nonfiction,literature and fiction,politics and social sciences,publishing and books,science,social sciences Politics & Social Sciences, Rutgers University Press

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Esky: The Early Years at Esquire - Merrill, Hugh
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Merrill, Hugh:
Esky: The Early Years at Esquire - hardcover

ISBN: 9780813521657

[ED: Hardcover], [PU: RUTGERS UNIV PR], From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an "unholy combination" of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and "high" culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker.Versandfertig in über 4 Wochen, [SC: 0.00]

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Details of the book
Esky: The Early Years at Esquire
Author:

Merrill, Hugh

Title:

Esky: The Early Years at Esquire

ISBN:

0813521653

From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an "unholy combination" of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes about sex, men's needs, pop and "high" culture, and the exploitation of an unexplored mass market - menswear. This book chronicles the first two decades of this publishing phenomenon with a keen eye on the American cultural landscape: the stories of the men who created Esquire - Arnold Gingrich, the founding editor, and David Smart, the first publisher - their battles with censorship, the history of a now-forgotten magazine empire that included Coronet and Ken, and how Esquire's formula for success became the basis for Playboy in the 1950s and even today's New Yorker.

Details of the book - Esky: The Early Years at Esquire


EAN (ISBN-13): 9780813521657
ISBN (ISBN-10): 0813521653
Hardcover
Publishing year: 1995
Publisher: RUTGERS UNIV PR
208 Pages
Weight: 0,549 kg
Language: eng/Englisch

Book in our database since 11.08.2008 08:59:59
Book found last time on 04.09.2016 02:23:52
ISBN/EAN: 0813521653

ISBN - alternate spelling:
0-8135-2165-3, 978-0-8135-2165-7

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