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Lowest price: 3.95 EUR, highest price: 3.95 EUR, average price: 3.95 EUR
Letters That Sell - Werz, Edward W.
book is out-of-stock
Werz, Edward W.:

Letters That Sell - new book

ISBN: 9780809246847

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher "Personal Selling Power" "I found it to be an extremely instructive, well-documented, and helpful book. It is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor "Direct Marketing Magazine" With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without "Letters That Sell." Whether you are selling a product, a service, or an idea, "Letters That Sell" will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:

  • The four crucial elements every sales letter must have
  • Attention-grabbing words
  • Notes on writing style
  • Closings that are sure to get results
  • Transitions that work
  • Maintaining credibility
Letters That Sell Werz, Edward W. "Contains clear instructions making it simple to adapt the 90 professional sales letters to any target market".

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Details of the book
Letters That Sell

Werz, Edward W.


Letters That Sell



"Contains clear instructions making it simple to adapt the 90 professional sales letters to any target market".

Details of the book - Letters That Sell

EAN (ISBN-13): 9780809246847
ISBN (ISBN-10): 0809246848
Publisher: McGraw-Hill Companies

Book in our database since 14.03.2008 00:21:55
Book found last time on 13.03.2015 09:57:59
ISBN/EAN: 0809246848

ISBN - alternate spelling:
0-8092-4684-8, 978-0-8092-4684-7

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