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Susan Tyler Eastman (Editor):Research in Media Promotion
- new book ISBN: 9780805833829
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… More...
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Textbooks New Books ~~ Business & Economics~~ Advertising & Promotion Research-In-Media-Promotion~~Susan-Eastman Taylor & Francis Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
"Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.<
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Susan Tyler Eastman:Research in Media Promotion (Routledge Communication Series)
- used book ISBN: 080583382X
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… More...
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. accounting,accounting and finance,advertising,business and finance,business and investing,communication and journalism,communication and media studies,education and reference,film and television,humanities Television, Routledge<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Eastman, Susan Tyler:Research in Media Promotion
- used book ISBN: 9780805833829
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… More...
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Research in Media Promotion Eastman, Susan Tyler, Routledge<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Eastman, Susan Tyler:Research in Media Promotion
- new book ISBN: 9780805833829
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… More...
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Business Business eBook, Taylor and Francis<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Susan Tyler Eastman:Research in Media Promotion
- hardcover ISBN: 9780805833829
Research in Media Promotion Research-In-Media-Promotion~~Susan-Eastman Current Affairs>Media/Journalism>Media/Journlism Hardcover, Taylor & Francis
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
