. .
English
United States
Similar books
More/other books that might be very similar to this book
Search tools
Sign in
Share this book on...
..?
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
Paid advertisement
FILTER
- 0 Results
Lowest price: 7.16 EUR, highest price: 266.40 EUR, average price: 130.92 EUR
Business Marketing: An Interaction and Network Perspective - Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor)
book is out-of-stock
(*)
Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor):

Business Marketing: An Interaction and Network Perspective - used book

1980, ISBN: 9780792395041

ID: 9780792395041

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Textbooks New, Books~~Business & Economics~~Marketing~~General, Business-Marketing~~Kristian-K-Moller, 999999999, Business Marketing: An Interaction and Network Perspective, Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor), 0792395042, Springer Netherlands, , , , , Springer Netherlands

Used Book Barnesandnoble.com
MPN: , SKU 9780792395041 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Business Marketing: An Interaction and Network Perspective - Möller, Kristian K. / Wilson, David T. (Hgg.)
book is out-of-stock
(*)

Möller, Kristian K. / Wilson, David T. (Hgg.):

Business Marketing: An Interaction and Network Perspective - hardcover

ISBN: 9780792395041

[ED: Hardcover], [PU: Springer Netherlands], Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.xvii, 635 S. XVII, 635 p. 235 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

New book Booklooker.de
buecher.de GmbH & Co. KG
Shipping costs:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Business Marketing:  An Interaction and Network Perspective
book is out-of-stock
(*)
Business Marketing: An Interaction and Network Perspective - new book

ISBN: 9780792395041

ID: 978079239504

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Books, Business and Finance, Marketing and Sales, Business Marketing: An Interaction and Network Perspective Books>Business and Finance>Marketing and Sales, Springer Netherlands

New book Indigo.ca
new Free shipping on orders above $25 Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Business Marketing: An Interaction and Network Perspective - Kristian K. Möller, David T. Wilson
book is out-of-stock
(*)
Kristian K. Möller, David T. Wilson:
Business Marketing: An Interaction and Network Perspective - hardcover

ISBN: 0792395042

[SR: 3364820], Hardcover, [EAN: 9780792395041], Springer, Springer, Book, [PU: Springer], Springer, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

Used Book Amazon.co.uk
Phatpocket Book Shoppe
Gebraucht Shipping costs:Europa Zone 1: GBP 5,48 pro Produkt. (EUR 6.75)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Business Marketing - Kristian K. Moller; David T. Wilson
book is out-of-stock
(*)
Kristian K. Moller; David T. Wilson:
Business Marketing - hardcover

1995, ISBN: 9780792395041

ID: 318493

Hardcover, Buch, [PU: Kluwer Academic Publishers]

New book Lehmanns.de
Shipping costs:Versand in 7-9 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Business Marketing: An Interaction and Network Perspective
Author:

ller Kristian K. M

Title:

Business Marketing: An Interaction and Network Perspective

ISBN:

0792395042

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches.

Details of the book - Business Marketing: An Interaction and Network Perspective


EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Hardcover
Publishing year: 1995
Publisher: Springer-Verlag GmbH
660 Pages
Weight: 1,140 kg

Book in our database since 06.06.2007 17:55:32
Book found last time on 09.09.2016 14:48:40
ISBN/EAN: 0792395042

ISBN - alternate spelling:
0-7923-9504-2, 978-0-7923-9504-1

< to search results...
< to archive...
Nearby books