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Pharmaceutical Marketing: Principles, Environment, and Practice - Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick)
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Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick):

Pharmaceutical Marketing: Principles, Environment, and Practice - used book

1968, ISBN: 9780789015839

ID: 3129450

Explore the nuts and bolts of marketing pharmaceuticals today Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: " "Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. "This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principles--with appropriate adaptation to environmental forces--can lead to success in the marketplace. Failures are also presented."" This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: product pricing--with sections on trends, competition, reimbursement programs, public policy, and more research and development--including strategies relating to new products, product scope, positioning and repositioning, product elimination, diversification, and a fascinating case study about Ibuprofen promotion--rational and nonrational appeals, advertising prescription drugs to consumers, strategic choices among media types, budgeting, and more place factors, channel systems, physical distribution, and specialists and much more Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing: Principles, Environment, and Practice is a one-stop source of reliable knowledge that you'll refer to again and again In the editor's words, ""Good marketing leads to good medicine. Exceptions exist, but when the system works, bad marketing never succeeds for long--and neither does bad medicine." Pharmaceutical Marketing: Principles, Environment, and Practice Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick), Informa Healthcare

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Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa, James Greg Perkins, Bruce R. Siecker
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Eugene Mick Kolassa, James Greg Perkins, Bruce R. Siecker:

Pharmaceutical Marketing: Principles, Environment, and Practice - Paperback

2002, ISBN: 0789015838

[SR: 1267648], Paperback, [EAN: 9780789015839], Routledge, Routledge, Book, [PU: Routledge], 2002-03-01, Routledge, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 270785, Pharmacy - Dispensing, 270768, Ancillary Services, 270767, Medical & Healthcare Practitioners, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 270945, Pharmacology, 270906, Other Branches of Medicine, 270767, Medical & Healthcare Practitioners, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 278202, Industrial Chemistry, 922268, Chemical, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Pharmaceutical Marketing: Principles, Environment, and Practice - Kolassa, Eugene Mick; Perkins, James Greg; Siecker, Bruce R
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Kolassa, Eugene Mick; Perkins, James Greg; Siecker, Bruce R:
Pharmaceutical Marketing: Principles, Environment, and Practice - Paperback

ISBN: 0789015838

ID: 18617172630

[EAN: 9780789015839], D'occasion, bon état, [SC: 5.82], [PU: Pharmaceutical Products Press], Medical|Pharmacy, Business & Economics|Marketing|General, Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases.

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Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa
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Eugene Mick Kolassa:
Pharmaceutical Marketing: Principles, Environment, and Practice - Paperback

ISBN: 9780789015839

ID: 9780789015839

Pharmaceutical Marketing: Principles, Environment, and Practice Pharmaceutical-Marketing~~Eugene-Mick-Kolassa Medicine>Health Professions>Pharmacology Paperback, Taylor & Francis

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Pharmaceutical Marketing - Mickey Charles Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker
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Mickey Charles Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker:
Pharmaceutical Marketing - Paperback

2002, ISBN: 9780789015839

ID: 4485979

Softcover, Buch, [PU: Haworth Press Inc]

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Details of the book
Pharmaceutical Marketing: Principles, Environment, and Practice
Author:

Taylor, Bonnie Highsmith; Smith, Mickey C.; Kolassa, E. M. (Mick)

Title:

Pharmaceutical Marketing: Principles, Environment, and Practice

ISBN:

0789015838

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Details of the book - Pharmaceutical Marketing: Principles, Environment, and Practice


EAN (ISBN-13): 9780789015839
ISBN (ISBN-10): 0789015838
Paperback
Publishing year: 2002
Publisher: Informa Healthcare
371 Pages
Weight: 0,572 kg
Language: eng/Englisch

Book in our database since 30.05.2007 18:03:49
Book found last time on 01.11.2016 22:16:07
ISBN/EAN: 0789015838

ISBN - alternate spelling:
0-7890-1583-8, 978-0-7890-1583-9

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