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Public Communication Campaigns Rice, Ronald E. und Charles K. Atkin: - Rice, Ronald E. und Charles K. Atkin
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Public Communication Campaigns Rice, Ronald E. und Charles K. Atkin: - used book

2001, ISBN: 0761922059

Von Rice, Ronald E. und Charles K. Atkin Rice, Ronald E. und Charles K. Atkin Original Pappband. Bibliotheksschild am unteren Buchrücken. Guter Zustand. Bibliotheksexemplar mit den üblich… More...

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Rice, Ronald E. und Charles K. Atkin:

Public Communication Campaigns - hardcover

2001, ISBN: 9780761922056

[PU: Sage Publications, Kalifornien], XI; 428 Seiten 23 x 15,5 cm Hardcover. Original Pappband. Bibliotheksschild am unteren Buchrücken. Guter Zustand. Bibliotheksexemplar mit den üblic… More...

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Public Communication Campaigns 3. Auflage - hardcover

2001

ISBN: 9780761922056

3. Auflage XI; 428 Seiten 23 x 15,5 cm Hardcover. Original Pappband. Bibliotheksschild am unteren Buchrücken. Guter Zustand. Bibliotheksexemplar mit den üblichen Bibliotheksstempeln und E… More...

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Rice, Ronald E. und Charles K. Atkin:
Public Communication Campaigns - hardcover

2001, ISBN: 0761922059

3. Auflage 23 x 15,5 cm XI; 428 Seiten Unbekannter Einband Hardcover. Original Pappband. Bibliotheksschild am unteren Buchrücken. Guter Zustand. Bibliotheksexemplar mit den üblichen Bi… More...

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Rice, Ronald E.:
Public Communication Campaigns - hardcover

2000, ISBN: 0761922059

[EAN: 9780761922056], Neubuch, [PU: Sage Publications, Inc], new, Books

NEW BOOK. Shipping costs: EUR 35.75 GoldenWavesOfBooks, Fayetteville, TX, U.S.A. [72982182] [Rating: 5 (von 5)]

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Details of the book
Public Communication Campaigns

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Details of the book - Public Communication Campaigns


EAN (ISBN-13): 9780761922056
ISBN (ISBN-10): 0761922059
Hardcover
Publishing year: 2000
Publisher: SAGE PUBN INC
440 Pages
Weight: 0,689 kg
Language: eng/Englisch

Book in our database since 2007-02-11T16:03:13-05:00 (New York)
Detail page last modified on 2023-06-27T21:23:37-04:00 (New York)
ISBN/EAN: 0761922059

ISBN - alternate spelling:
0-7619-2205-9, 978-0-7619-2205-6
Alternate spelling and related search-keywords:
Book author: rice, atkin
Book title: public communication


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