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The Fundamentals of Corporate Communications - Richard Dolphin, David Reed
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Richard Dolphin, David Reed:

The Fundamentals of Corporate Communications - new book

ISBN: 9780750641869

[SR: 421066], Relié, [EAN: 9780750641869], Butterworth-Heinemann Ltd, Anglais, Anglais, Anglais, Butterworth-Heinemann Ltd, Book, Butterworth-Heinemann Ltd, Butterworth-Heinemann Ltd, 1039948, Communication, 1039950, Crise, 717321011, General AAS, 1039954, Influence et Lobbying, 1039956, Interne, 1039958, Journal d'entreprise, 1039960, Mécenat, sponsoring, 1039962, Relations publiques, 1039964, Visuelle, 301135, Entreprise et Bourse, 301130, Thèmes, 301061, Livres, 301976, Management, 489728, Changement, 10757621, Conflit, 10757701, Créativité, 1039982, Efficacité organisationnelle, 10757711, Excellence, 717326011, General AAS, 489734, Gestion de projets, 739530, Gestion du temps, 1039984, Gouvernement d'entreprise, 491750, Knowledge management et groupware, 1039986, Motivation, 489736, Ouvrages de référence, 1039988, Prise de décision, 489738, Psychologie, 489740, Qualité, 1039978, Tableaux de bord, 489732, Équipe, 301135, Entreprise et Bourse, 301130, Thèmes, 301061, Livres, 489772, Dictionnaires, Guides, Manuels, 301977, Marketing et Publicité, 301135, Entreprise et Bourse, 301130, Thèmes, 301061, Livres, 73738011, Company Profiles, 73736011, Biography & History, 73735011, Business & Investing, 69633011, Subjects, 52042011, Livres anglais et étrangers, 162591031, General AAS, 73881011, Marketing, 73878011, Marketing & Sales, 73735011, Business & Investing, 69633011, Subjects, 52042011, Livres anglais et étrangers, 73754011, Communications, 356101011, Skills, 73735011, Business & Investing, 69633011, Subjects, 52042011, Livres anglais et étrangers, 208612031, Relié, 208611031, Format (binding_browse-bin), 367773011, Refinements, 52042011, Livres anglais et étrangers

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Fundamentals of Corporate Communications - Reed, David; Dolphin, Richard
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Reed, David; Dolphin, Richard:

Fundamentals of Corporate Communications - new book

ISBN: 9780750641869

ID: 535092

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Business Business eBook, Taylor and Francis

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Fundamentals of Corporate Communications - Reed, David; Dolphin, Richard
book is out-of-stock
(*)
Reed, David; Dolphin, Richard:
Fundamentals of Corporate Communications - new book

ISBN: 9780750641869

ID: 535092

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Business Business, Taylor and Francis

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Fundamentals of Corporate Communications (CIM Professional Development) - Richard Dolphin
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Richard Dolphin:
Fundamentals of Corporate Communications (CIM Professional Development) - hardcover

1998, ISBN: 9780750641869

ID: 825043585

Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition., Routledge, 1998

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Fundamentals of Corporate Communications - Richard Dolphin; David Reed
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Richard Dolphin; David Reed:
Fundamentals of Corporate Communications - hardcover

1998, ISBN: 9780750641869

ID: 447036

Hardcover, Buch, [PU: Butterworth-Heinemann Ltd]

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Details of the book
Fundamentals of Corporate Communications
Author:

Dolphin, Richard

Title:

Fundamentals of Corporate Communications

ISBN:

075064186X

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Details of the book - Fundamentals of Corporate Communications


EAN (ISBN-13): 9780750641869
ISBN (ISBN-10): 075064186X
Hardcover
Publishing year: 1998
Publisher: ELSEVIER LTD
240 Pages
Weight: 0,508 kg
Language: eng/Englisch

Book in our database since 16.04.2007 23:40:39
Book found last time on 17.09.2016 18:14:34
ISBN/EAN: 075064186X

ISBN - alternate spelling:
0-7506-4186-X, 978-0-7506-4186-9

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