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Marketing Book, Fourth Edition (Marketing Series (London, England).) - Michael Baker
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Michael Baker:

Marketing Book, Fourth Edition (Marketing Series (London, England).) - Paperback

ISBN: 0750641142

[SR: 13798340], Paperback, [EAN: 9780750641142], Butterworth-Heinemann, Butterworth-Heinemann, Book, [PU: Butterworth-Heinemann], Butterworth-Heinemann, This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing BookFully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2732, Education & Reference, 11661, CPA Test, 11686, GMAT Test, 10020691011, Statistics, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Book, Fourth Edition (Marketing Series) - Baker
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Baker:

Marketing Book, Fourth Edition (Marketing Series) - Paperback

1999, ISBN: 9780750641142

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Trade paperback, Gebraucht, guter Zustand, Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Butterworth-Heinemann]

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Marketing Book (CIM Professional Development) - Michael Baker
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Michael Baker:
Marketing Book (CIM Professional Development) - used book

1999

ISBN: 0750641142

ID: 17992206127

[EAN: 9780750641142], [PU: A Butterworth-Heinemann Title 05/05/1999], Business & Economics|Marketing|General, - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE.

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Marketing Book (CIM Professional Development) - Michael Baker
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Michael Baker:
Marketing Book (CIM Professional Development) - Paperback

1999, ISBN: 9780750641142

ID: 504657568

Butterworth, 1999. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., Butterworth, 1999

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Marketing Book - Michael J. Baker
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Michael J. Baker:
Marketing Book - hardcover

ISBN: 9780750641142

ID: 9780750641142

Marketing Book The-Marketing-Book~~Michael-Baker Business>Marketing Strategies>Marketing Strategies Hardcover, Taylor & Francis

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Details of the book
Marketing Book (Marketing Series)
Author:

Michael J. Baker

Title:

Marketing Book (Marketing Series)

ISBN:

0750641142

Offering a thorough overview of the scope and nature of contemporary marketing, its managerial applications, and its contribution to corporate success, this volume has been extensively revised and updated since its last edition in 1994 (with subsequent reprints). New articles address marketing and the Internet; social marketing; retailing, pricing, and selling; product development; and marketing of services.

Details of the book - Marketing Book (Marketing Series)


EAN (ISBN-13): 9780750641142
ISBN (ISBN-10): 0750641142
Hardcover
Paperback
Publishing year: 1999
Publisher: Butterworth-Heinemann

Book in our database since 11.11.2007 10:41:59
Book found last time on 13.09.2016 15:58:18
ISBN/EAN: 0750641142

ISBN - alternate spelling:
0-7506-4114-2, 978-0-7506-4114-2

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