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Brand Lands, Hot Spots And Cool Spaces
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Brand Lands, Hot Spots And Cool Spaces - new book

ISBN: 9780749445737

ID: 10531734

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Brand Lands, Hot Spots And Cool Spaces~~Book~~9780749445737~~Christian Mikunda, , , , , , , , , ,, [PU: Kogan Page]

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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - used book

ISBN: 9780749445737

ID: 4c7de28dc5c1586fdf767b64fe559349

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business., [PU: Kogan Page]

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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
book is out-of-stock
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

ISBN: 9780749445737

ID: db35acd8eb82502d7c70018d7a4cd0c0

From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of 'third places'. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4573-7, Kogan Page

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Nr. 11337739 Shipping costs:Bei Bestellungen innerhalb der Schweiz berechnen wir Fr. 3.50 Portokosten, Bestellungen ab EUR Fr. 75.00 sind frei. Die voraussichtliche Versanddauer liegt bei 1 bis 2 Werktagen., Versandfertig innert 6 - 9 Tagen, plus shipping costs
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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
book is out-of-stock
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

ISBN: 9780749445737

ID: 104410665

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Kogan Page

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Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Paperback

ISBN: 9780749445737

ID: 9780749445737

Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience Brand-Lands-Hot-Spots-Cool-Spaces~~Christian-Mikunda Business>Marketing Strategies>Marketing Strategies Paperback, Kogan Page, Ltd.

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Details of the book
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author:

Mikunda, Christian

Title:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

ISBN:

0749445734

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business.

Details of the book - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749445737
ISBN (ISBN-10): 0749445734
Paperback
Publishing year: 2006
Publisher: Kogan Page
221 Pages
Weight: 0,440 kg
Language: eng/Englisch

Book in our database since 08.05.2007 12:12:00
Book found last time on 22.10.2016 07:26:09
ISBN/EAN: 0749445734

ISBN - alternate spelling:
0-7494-4573-4, 978-0-7494-4573-7

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