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From Idea to Profit: How to Market Innovative Products and Services
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From Idea to Profit: How to Market Innovative Products and Services - new book

2005, ISBN: 0749442190, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

ID: 9780749442194

Internationaler Buchtitel. In englischer Sprache. Verlag: Kogan Page, 208 Seiten, L=232mm, B=160mm, H=14mm, Gew.=272gr, [GR: 17850 - HC/Wirtschaft/Management], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: The literature of innovation is stocked with calls to become more visionary, creative and inspiring. It has less to say on the hard reality of turning promise into reality, theory into practice and ideas into profit. Even leading marketing organizations prefer to dwell on the excitement and thrill of invention, rather than on the challenge of commercializing it. The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

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From Idea to Profit: How to Market Innovative Products & Services
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From Idea to Profit: How to Market Innovative Products & Services - Paperback

2005, ISBN: 0749442190

ID: 14096291549

[EAN: 9780749442194], [PU: Kogan Page Business Books], Technology|General, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: include: 1: Innovative strategy: Breakthroughs in value; Market innovation; The value proposition; Outsmarting your competitors; Business planning; The value web; The business model; Proof of concept; IP strategy; Design sells itself; Setting the standard; The market round of finance. 2: The creative process: Collaborative alliances; Accelerated solutions; Creative culture; Inspirational leadership; Products to fit customers; Multi-disciplinary teams; Excellence in sales; Sourcing ideas/technology transfer; Fast track IP. 3: Inventive marketing: Marketing strategy; Spotting fast-breaking trends; Differentiation and engagement; Reality checks; The brand experience; Product launches; The buying process; Media planning; Customer intimacy; Channeling alignment; What retailers want.

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From Idea to Profit: How to Market Innovative Products & Services
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From Idea to Profit: How to Market Innovative Products & Services - Paperback

2005

ISBN: 0749442190

ID: 14096051762

[EAN: 9780749442194], Neubuch, [PU: Kogan Page Business Books], Technology|General, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: include: 1: Innovative strategy: Breakthroughs in value; Market innovation; The value proposition; Outsmarting your competitors; Business planning; The value web; The business model; Proof of concept; IP strategy; Design sells itself; Setting the standard; The market round of finance. 2: The creative process: Collaborative alliances; Accelerated solutions; Creative culture; Inspirational leadership; Products to fit customers; Multi-disciplinary teams; Excellence in sales; Sourcing ideas/technology transfer; Fast track IP. 3: Inventive marketing: Marketing strategy; Spotting fast-breaking trends; Differentiation and engagement; Reality checks; The brand experience; Product launches; The buying process; Media planning; Customer intimacy; Channeling alignment; What retailers want.

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Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 3 (von 5)]
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FROM IDEA TO PROFIT HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES
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FROM IDEA TO PROFIT HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES - new book

ISBN: 9780749442194

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Van dit artikel (9780749442194 / FROM IDEA TO PROFIT HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES) is nog geen omschrijving beschikbaar. NL true, [PU: Kogan Page]

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From idea to profit how to market innovative products and services
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From idea to profit how to market innovative products and services - new book

ISBN: 9780749442194

ID: D2cd445f1e3e2835905b6c260d23a02b8

Van dit artikel (9780749442194 / From idea to profit how to market innovative products and services) is nog geen omschrijving beschikbaar. NL true, [PU: Kogan Page]

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Details of the book
From Idea to Profit: How to Market Innovative Products and Services
Author:

jolly

Title:

From Idea to Profit: How to Market Innovative Products and Services

ISBN:

0749442190

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

Details of the book - From Idea to Profit: How to Market Innovative Products and Services


EAN (ISBN-13): 9780749442194
ISBN (ISBN-10): 0749442190
Paperback
Publishing year: 2005
Publisher: Kogan Page
208 Pages
Weight: 0,272 kg
Language: eng/Englisch

Book in our database since 13.04.2007 07:44:41
Book found last time on 05.07.2016 02:04:56
ISBN/EAN: 0749442190

ISBN - alternate spelling:
0-7494-4219-0, 978-0-7494-4219-4

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