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1
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication) - Danesi, Marcel
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication) - Paperback

2007, ISBN: 9780742555457

Rowman & Littlefield Publishers, Taschenbuch, 220 Seiten, Publiziert: 2007-09-21T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 0742555453_used, 0.79 kg, Recht, Kategorien, Bücher, Philo… More...

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2
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Danesi, Marcel
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Paperback

2007, ISBN: 9780742555457

Rowman & Littlefield Publishers, Paperback, 220 Seiten, Publiziert: 2007-09-21T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742555453_used, 0.36 kg, Verkaufsrang: 3915115, Economics, … More...

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3
Why It Sells - Danesi, Marcel
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Danesi, Marcel:
Why It Sells - Paperback

2007

ISBN: 9780742555457

[ED: Kartoniert / Broschiert], [PU: Rowman & Littlefield Publishers], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Guiding readers thro… More...

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4
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The RL Series in Mass Communication) - Paperback

2007, ISBN: 0742555453

[EAN: 9780742555457], Neubuch, [PU: Rowman & Littlefield Publishers], Books

NEW BOOK. Shipping costs: EUR 28.39 LibraryMercantile, Humble, TX, U.S.A. [83424665] [Rating: 5 (von 5)]
5
Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Danesi, Marcel
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Danesi, Marcel:
Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - new book

2007, ISBN: 0742555453

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Rowman & Littlefield Publishers]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Details of the book
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication)

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Details of the book - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication)


EAN (ISBN-13): 9780742555457
ISBN (ISBN-10): 0742555453
Hardcover
Paperback
Publishing year: 2007
Publisher: Rowman & Littlefield Publishers
211 Pages
Weight: 0,399 kg
Language: eng/Englisch

Book in our database since 2007-06-03T08:56:14-04:00 (New York)
Detail page last modified on 2023-06-27T13:01:02-04:00 (New York)
ISBN/EAN: 0742555453

ISBN - alternate spelling:
0-7425-5545-3, 978-0-7425-5545-7
Alternate spelling and related search-keywords:
Book author: danesi marcel, sells
Book title: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising, logo kurs


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