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Trademark 2.0: Defining Your Value In The Web 2.0 World
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Trademark 2.0: Defining Your Value In The Web 2.0 World - new book

ISBN: 9780615156880

ID: 6261405

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from. This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Books, Business, Finance and Law, Trademark 2.0: Defining Your Value In The Web 2.0 World~~Book~~9780615156880~~Todd Stephens, , , , , , , , , ,

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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Todd Stephens:

Trademark 2.0: Defining Your Value in the Web 2.0 World - new book

8, ISBN: 9780615156880

ID: 619802636

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the ´´How´´ an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Trademark 2.0: Defining Your Value in the Web 2.0 World Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 08.2007, R Todd Stephens, 08.2007

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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Todd Stephens:
Trademark 2.0: Defining Your Value in the Web 2.0 World - new book

ISBN: 9780615156880

ID: 30358312dac152d1d057cb03cf9547d9

Trademark 2.0: Defining Your Value in the Web 2.0 World This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-615-15688-0, R Todd Stephens

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
book is out-of-stock
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Todd Stephens:
Trademark 2.0: Defining Your Value in the Web 2.0 World - new book

ISBN: 9780615156880

ID: 129829432

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the ´´How´´ an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Trademark 2.0: Defining Your Value in the Web 2.0 World Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, R Todd Stephens

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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ISBN: 9780615156880

Paperback, [PU: R Todd Stephens], Business, Finance & Law

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Details of the book
Trademark 2.0: Defining Your Value in the Web 2.0 World
Author:

Stephens, Todd

Title:

Trademark 2.0: Defining Your Value in the Web 2.0 World

ISBN:

0615156886

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

Details of the book - Trademark 2.0: Defining Your Value in the Web 2.0 World


EAN (ISBN-13): 9780615156880
ISBN (ISBN-10): 0615156886
Paperback
Publishing year: 2007
Publisher: R Todd Stephens
272 Pages
Weight: 0,404 kg
Language: eng/Englisch

Book in our database since 18.11.2007 05:27:05
Book found last time on 23.10.2016 21:34:05
ISBN/EAN: 0615156886

ISBN - alternate spelling:
0-615-15688-6, 978-0-615-15688-0

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