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Every Business is a Growth Business - Noel M. Tichy, Ram Charan
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Noel M. Tichy, Ram Charan:

Every Business is a Growth Business - hardcover

ISBN: 0471987638

[SR: 838346], Hardcover, [EAN: 9780471987635], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, Every Business Is a Growth Business is a step-by-step manual for turning any company into an expanding company. "There's no such thing as a mature business," only a growth business, write leading business consultants Ram Charan and Noel M Tichy. The book is packed with real-world examples and key concepts for executives to get their businesses on an upward trajectory. Charan and Tichy assert that growth requires sticking to two principles: "strategy from the outside in" and "changing the genetic code". The first means putting yourself in your customers' shoes and asking what their needs are and how they are changing. From this perspective, a company can redefine its market and come up with creative ways to expand demand. The second principle, changing the genetic code, means revamping the corporate culture so that a new mindset for growth can thrive. As anyone who has ever worked in a company knows, corporate culture is a hard thing to overhaul. The book gives concrete steps to make that happen; sometimes it requires whole new leadership. Charan, who has been on the faculty of the Harvard Business School and Northwestern University, and Tichy, a professor at the University of Michigan Business School, speak from experience. They've advised companies such as Royal Dutch/Shell and Mercedes-Benz. One of their heroes is the late Roberto Goizueta of Coca-Cola. When Goizueta took over, the company was on cruise control. It dominated the US soft-drink industry--a market that many experts believed was mature with nowhere to grow. Under conventional thinking, Coca-Cola was maxed out: it would do well just to defend each tenth of a per cent of market share against archrival PepsiCo. But in the 1980s, Goizueta framed the question of market share in a different way. Goizueta got his top executives to see that globally, Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world's 4.4 billion people drank on average every day. In one simple stroke, he redefined the market and opened vast new areas of opportunity for his company. Coca-Cola became an immensely successful growth company under his leadership. Similar stories about Compaq, Citibank, and other companies abound. Every Business Is a Growth Business is an inspiring and practical book for business leaders looking to grow their company. --Dan Ring , 268177, Political Economy, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659924, Professional Development, 659912, Human Resources, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Every Business is a Growth Business - Noel M. Tichy, Ram Charan
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Noel M. Tichy, Ram Charan:

Every Business is a Growth Business - hardcover

ISBN: 0471987638

[SR: 838346], Hardcover, [EAN: 9780471987635], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, Every Business Is a Growth Business is a step-by-step manual for turning any company into an expanding company. "There's no such thing as a mature business," only a growth business, write leading business consultants Ram Charan and Noel M Tichy. The book is packed with real-world examples and key concepts for executives to get their businesses on an upward trajectory. Charan and Tichy assert that growth requires sticking to two principles: "strategy from the outside in" and "changing the genetic code". The first means putting yourself in your customers' shoes and asking what their needs are and how they are changing. From this perspective, a company can redefine its market and come up with creative ways to expand demand. The second principle, changing the genetic code, means revamping the corporate culture so that a new mindset for growth can thrive. As anyone who has ever worked in a company knows, corporate culture is a hard thing to overhaul. The book gives concrete steps to make that happen; sometimes it requires whole new leadership. Charan, who has been on the faculty of the Harvard Business School and Northwestern University, and Tichy, a professor at the University of Michigan Business School, speak from experience. They've advised companies such as Royal Dutch/Shell and Mercedes-Benz. One of their heroes is the late Roberto Goizueta of Coca-Cola. When Goizueta took over, the company was on cruise control. It dominated the US soft-drink industry--a market that many experts believed was mature with nowhere to grow. Under conventional thinking, Coca-Cola was maxed out: it would do well just to defend each tenth of a per cent of market share against archrival PepsiCo. But in the 1980s, Goizueta framed the question of market share in a different way. Goizueta got his top executives to see that globally, Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world's 4.4 billion people drank on average every day. In one simple stroke, he redefined the market and opened vast new areas of opportunity for his company. Coca-Cola became an immensely successful growth company under his leadership. Similar stories about Compaq, Citibank, and other companies abound. Every Business Is a Growth Business is an inspiring and practical book for business leaders looking to grow their company. --Dan Ring , 268177, Political Economy, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659924, Professional Development, 659912, Human Resources, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Every Business is a Growth Business - Noel M. Tichy; Ram Charan
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Noel M. Tichy; Ram Charan:
Every Business is a Growth Business - used book

ISBN: 0471987638

ID: 6174819

Everyone wants growth, coauthor Noel Tichy explains on this audiocassette, but how many businesses are truly geared toward that end? At a time when the business cycle demands growth--or businesses risk death--but when so many businesses have already grown beyond anyone's wildest expectations, it's hard for companies not to circle the wagons and protect what they've already gained. If you can get past Tichy's somewhat droning delivery and his excessive use of "think-out-of-the-box"-level clich?s and buzzwords, you'll find the secrets to continual growth for your company. Or, if you're an investor, you'll get insights into why some companies keep growing while others stagnate, and thus learn new ways to choose the best companies to stake your retirement funds on. (Running time: three hours, two cassettes) --Lou Schuler business and investing,economic policy,economic policy and development,economics,management,management and leadership,politics and government,politics and social sciences,public affairs and policy,systems and planning Business & Investing, John Wiley & Sons Ltd

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Every Business is a Growth Business - Tichy, Noel M. & Charan, Ram
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Tichy, Noel M. & Charan, Ram:
Every Business is a Growth Business - hardcover

1999, ISBN: 9780471987635

ID: 913869856

John Wiley & Sons, 1999. Hardcover. Used; Good. Ships from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookbarn International Inventory #2298681, John Wiley & Sons, 1999

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Every Business is a Growth Business - Charan, Ram
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Charan, Ram:
Every Business is a Growth Business - hardcover

ISBN: 9780471987635

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Details of the book
Every Business is a Growth Business
Author:

Noel M. Tichy, Ram Charan

Title:

Every Business is a Growth Business

ISBN:

0471987638

Details of the book - Every Business is a Growth Business


EAN (ISBN-13): 9780471987635
ISBN (ISBN-10): 0471987638
Hardcover
Publishing year: 1999
Publisher: John Wiley & Sons

Book in our database since 11.07.2007 19:44:05
Book found last time on 27.12.2016 05:47:05
ISBN/EAN: 0471987638

ISBN - alternate spelling:
0-471-98763-8, 978-0-471-98763-5

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