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Service Management : Strategy and Leadership in Service Business by Richard Normann - Richard Normann
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Richard Normann:

Service Management : Strategy and Leadership in Service Business by Richard Normann - used book

ISBN: 9780471494393

In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks i… More...

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Service Management 3e: Strategy and Leadership in Service Business - Normann, Richard
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Normann, Richard:

Service Management 3e: Strategy and Leadership in Service Business - Paperback

2001, ISBN: 9780471494393

John Wiley & Sons, Paperback, Auflage: 3Rev Ed, 256 Seiten, Publiziert: 2001-01-02T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: line drawings, tables, index, 0.42 kg, Verkaufsrang: 164… More...

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Service Management - Richard Normann
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Richard Normann:
Service Management - Paperback

2000

ISBN: 0471494399

[EAN: 9780471494393], Neubuch, [PU: John Wiley & Sons], BUSINESS & ECONOMICS MANAGEMENT DIENSTLEISTUNGSSEKTOR SERVICEPOLITIK STRATEGIC STRATEGISCHES WIRTSCHAFT U. DIENSTLEISTUNGSUNTERNEHM… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Normann, Richard:
Service Management : Strategy and Leadership in Service Business, 3rd Edition - Paperback

2001, ISBN: 9780471494393

Wiley, 2001-01-02. Paperback. New. New. In shrink wrap. Looks like an interesting title!, Wiley, 2001-01-02, 6

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Normann, Richard:
Service Management: Strategy and Leadership in Service Business, 3rd Edition - Paperback

2001, ISBN: 9780471494393

Paperback, New book, Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!, [PU: Wiley]

Shipping costs: EUR 0.00 North Las Vegas, NV, GridFreed

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Details of the book
Service Management 3e: Strategy and Leadership in Service Business

Die Produktion 'immaterieller Produkte' stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertschöpfungsprozeß durch den Kunden beinhaltet. Ausschlaggebend für erfolgreiches Service Management sind ein rationalisiertes Managementsystem und eine gute Unternehmensführung. Diese 3. Auflage untersucht inbesondere noch die Bedeutung der Technologie für den Dienstleistsbereich sowie die allgemeine Bedeutung von Dienstleistungen in der Gesellschaft. Ein verständlich geschriebener Leitfaden: Er vermittelt praxisnahes Wissen, das leicht umgesetzt werden kann.

Details of the book - Service Management 3e: Strategy and Leadership in Service Business


EAN (ISBN-13): 9780471494393
ISBN (ISBN-10): 0471494399
Hardcover
Paperback
Publishing year: 2001
Publisher: John Wiley & Sons
256 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 2007-03-01T11:56:02-05:00 (New York)
Detail page last modified on 2023-09-20T17:53:10-04:00 (New York)
ISBN/EAN: 0471494399

ISBN - alternate spelling:
0-471-49439-9, 978-0-471-49439-3
Alternate spelling and related search-keywords:
Book author: normann, richard, norman rich
Book title: service, strategy and management, business management, leadership


Information from Publisher

Author: Richard Normann
Title: Service Management - Strategy and Leadership in Service Business
Publisher: John Wiley & Sons
234 Pages
Publishing year: 2000-10-13
Weight: 0,410 kg
Language: English
48,90 € (DE)
No longer receiving updates
152mm x 228mm x 18mm

BC; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Business & Management; Dienstleistungssektor; Management; Servicepolitik; Strategic Management; Strategisches Management; Wirtschaft u. Management; Strategisches Management

The Myth and Reality of a Service Society. The New Economic Equation. Service Management Systems. Dynamic Diagnosis: Virtuous Circles and Vicious Circles. The Service Concept. Why Strategic Human Resource Development? Getting People to Grow. The Client as Customer-the Client as Coproducer. Technology, Tools and Setting. Image. The Art and Science of Pricing. Creating, Reproducing and Refining Business Ideas. Diversification and Internationalization. Quality. Culture and Dominating Ideas as Management Tools. Change and Leadership. References. Index.

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