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Robert Wollan:

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Paperback

2010, ISBN: 0470651245

[EAN: 9780470651247], Gebraucht, sehr guter Zustand, [SC: 4.1], [PU: John Wiley & Sons Inc, United States, New York], ROBERT WOLLAN THE SOCIAL MEDIA MANAGEMENT HANDBOOK EVERYTHING YOU NEE… More...

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Nick Smith Author
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ISBN: 9780470651247

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen.… More...

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The Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business - Robert, Smith, Nick, Zhou, Catherine Wollan
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The Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business - used book

ISBN: 9780470651247

Every organization wants to implement social media, but creating processes and managing employees to make it happen are very difficult. This book is geared towards helping businesses mana… More...

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Find The Social Media Management Ha by Robert Wollan in Hardcover and other formats in Business & Economics > E-Commerce - Internet Marketing. Business & Economics 9780470651247, Wiley

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Find The Social Media Management Ha by Robert Wollan in Hardcover and other formats in Business & Economics > E-Commerce - Internet Marketing. Media > Books new, Wiley

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Nick Smith Author
Author:
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ISBN:

0470651245


How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Details of the book - The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Nick Smith Author


EAN (ISBN-13): 9780470651247
ISBN (ISBN-10): 0470651245
Hardcover
Paperback
Publishing year: 2011
Publisher: Wiley Core >2
352 Pages
Weight: 0,547 kg
Language: eng/Englisch

Book in our database since 2009-10-27T04:51:56-04:00 (New York)
Detail page last modified on 2024-04-12T08:26:43-04:00 (New York)
ISBN/EAN: 0470651245

ISBN - alternate spelling:
0-470-65124-5, 978-0-470-65124-7
Alternate spelling and related search-keywords:
Book author: woll, roberts, rob smith, roi, cath smith, sales, john zhou, robert wollan smith nick
Book title: social business, you know, everything handbook, medium, handbook for working, management handbook, need know, social media marketing, smith handbook

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