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1
Marketing to the Social Web : How Digital Customer Communities Build Your Business - John A. Sokolowski
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John A. Sokolowski:

Marketing to the Social Web : How Digital Customer Communities Build Your Business - new book

ISBN: 9780470440315

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… More...

No. 9780470440315. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs
2
Marketing to the Social Web - Larry Weber
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Larry Weber:

Marketing to the Social Web - new book

2009, ISBN: 9780470440315

How Digital Customer Communities Build Your Business, eBooks, eBook Download (EPUB,PDF), 2. Auflage, An updated and expanded Second Edition of the popularguide to social media for the bus… More...

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3
Marketing to the Social Web : How Digital Customer Communities Build Your Business - William A. Lederer
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William A. Lederer:
Marketing to the Social Web : How Digital Customer Communities Build Your Business - new book

ISBN: 9780470440315

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… More...

No. 9780470440315. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs
4
Marketing to the Social Web : How Digital Customer Communities Build Your Business - Larry Weber
Order
at hive.co.uk
£ 12.34
(aprox. € 14.42)
OrderSponsored link
Larry Weber:
Marketing to the Social Web : How Digital Customer Communities Build Your Business - new book

ISBN: 9780470440315

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… More...

No. 9780470440315. Shipping costs:Instock, Despatched same working day before 3pm, plus shipping costs.
5
Marketing to the Social Web - Larry Weber
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at Hugendubel.de
€ 16.99
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Larry Weber:
Marketing to the Social Web - new book

ISBN: 9780470440315

*Marketing to the Social Web* - How Digital Customer Communities Build Your Business / epub eBook für 16.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBo… More...

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Details of the book - Marketing to the Social Web


EAN (ISBN-13): 9780470440315
ISBN (ISBN-10): 0470440317
Publishing year: 2009
Publisher: John Wiley & Sons
272 Pages
Language: eng/Englisch

Book in our database since 2011-09-04T11:08:51-04:00 (New York)
Detail page last modified on 2024-03-26T15:36:28-04:00 (New York)
ISBN/EAN: 0470440317

ISBN - alternate spelling:
0-470-44031-7, 978-0-470-44031-5
Alternate spelling and related search-keywords:
Book author: sokolowski, lederer
Book title: how build, social web, marketing digital


Information from Publisher

Author: Larry Weber
Title: Marketing to the Social Web - How Digital Customer Communities Build Your Business
Publisher: Wiley; John Wiley & Sons
272 Pages
Publishing year: 2009-03-30
Language: English
17,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Marketing & Sales; Marketing u. Vertrieb; Wirtschaft u. Management; Marketing u. Vertrieb; BB

Foreword (Jimmy Wales). Preface. Acknowledgments. Part I: Pandemonium: The Landscape of the Social Web. Chapter 1. The Web Is Not a Channel (And You're an Aggregator,Not a Broadcaster). Chapter 2. Community and Content: The Marketer's New Job ( OrHow to Cut Your Marketing Budget and Reach More People). Chapter 3. Making the Transition to the Social Web (First ChangeYour Mindset). Chapter 4. How to Let Customers Say What They Really Think (AndKeep Your Job). Part II: Seven Steps to Build Your Own CustomerCommunity. Chapter 5. Step One: Observe and Create a Customer Map(Otherwise You Can't Get There from Here). Chapter 6. Step Two: Recruit Community Members (With a NewToolbox and Your Own Marketing Skills). Chapter 7. Step Three: Evaluate Online Conduit Strategies (AndDon't Forget Search). Chapter 8. Step Four: Engage Communities in Conversation (ToGenerate Word of Mouse). Chapter 9. Step Five: Measure Involvement With New Tools,Techniques (To Keep the Cutting Edge Sharp). Chapter 10. Step Six: Promote Your Community to the World (Get'Em Talking and Clicking). Chapter 11. Step Seven: Improve the Community's Benefits (Don'tJust Set It and Forget It). Part III: Making Use of the Four Online ConduitStrategies. Chapter 12. The Reputation Aggregator Strategy (We're NumberOne!). Chapter 13. The Blog Strategy (Everybody's Talking at Me). Chapter 14. The E-Community Strategy (Go to Their Party or ThrowYour Own). Chapter 15. The Social Networks Strategy (Connecting with aClick). Chapter 16. Does Facebook Matter? (To Marketers?) Chapter 17. Living and Working in Web 4.0 (It's Right Around theCorner). Notes. Index.

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