2008, ISBN: 9780470370391

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a muse… More...

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum'smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to * Define the exchange process between a museum's offerings andconsumer value * Differentiate a museum and communicate its unique value in acompetitive marketplace * Find, create, and retain consumers and convert visitors tomembers and members to volunteers and donors * Plan strategically and maximize marketing's value * Achieve financial stability * Develop a consumer-centered museum eBook Neil G. Kotler#Philip Kotler#Wendy I. Kotler 11.07.2008, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd.<

2008, ISBN: 9780470370391

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a muse… More...

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum'smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to * Define the exchange process between a museum's offerings andconsumer value * Differentiate a museum and communicate its unique value in acompetitive marketplace * Find, create, and retain consumers and convert visitors tomembers and members to volunteers and donors * Plan strategically and maximize marketing's value * Achieve financial stability * Develop a consumer-centered museum eBook Neil G. Kotler#Philip Kotler#Wendy I. Kotler 11.07.2008, John Wiley & Sons, John Wiley & Sons<

ISBN: 9780470370391

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a mu… More...

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing's valueAchieve financial stabilityDevelop a consumer-centered museum; PDF; Reference > Museums & museology, Wiley<

2008, ISBN: 9780470370391

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a muse… More...

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum'smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to * Define the exchange process between a museum's offerings andconsumer value * Differentiate a museum and communicate its unique value in acompetitive marketplace * Find, create, and retain consumers and convert visitors tomembers and members to volunteers and donors * Plan strategically and maximize marketing's value * Achieve financial stability * Develop a consumer-centered museum eBook Neil G. Kotler#Philip Kotler#Wendy I. Kotler 11.07.2008, John Wiley & Sons Inc, John Wiley & Sons Inc<

2008, ISBN: 9780470370391

Designing Missions, Building Audiences, Generating Revenue and Resources, eBooks, eBook Download (PDF), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2008