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Conversations with Marketing Masters - Michael Goldstein
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Conversations with Marketing Masters - new book

ISBN: 9780470065648

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...

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Conversations with Marketing Masters - Kaevan Gazdar
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Conversations with Marketing Masters - new book

ISBN: 9780470065648

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...

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Conversations with Marketing Masters - Laura Mazur
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Laura Mazur:
Conversations with Marketing Masters - new book

ISBN: 9780470065648

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...

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Conversations with Marketing Masters - Laura Mazur; Louella Miles
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Laura Mazur; Louella Miles:
Conversations with Marketing Masters - First edition

2007, ISBN: 9780470065648

eBooks, eBook Download (PDF), Auflage, [PU: Wiley], [ED: 1], Wiley, 2007

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Conversations with Marketing Masters - Laura Mazur; Louella Miles
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Laura Mazur; Louella Miles:
Conversations with Marketing Masters - First edition

2007, ISBN: 9780470065648

eBooks, eBook Download (PDF), 1. Auflage, [PU: Wiley], Wiley, 2007

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Conversations with Marketing Masters
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0470065648

Details of the book - Conversations with Marketing Masters


EAN (ISBN-13): 9780470065648
ISBN (ISBN-10): 0470065648
Publishing year: 2007
Publisher: Wiley
248 Pages
Language: eng/Englisch

Book in our database since 2010-12-31T11:20:22-05:00 (New York)
Detail page last modified on 2024-01-01T15:03:17-05:00 (New York)
ISBN/EAN: 0470065648

ISBN - alternate spelling:
0-470-06564-8, 978-0-470-06564-8
Alternate spelling and related search-keywords:
Book author: mazur, rich dad, patricia john, philip kotler, jack miles, john mckenna, seybold david
Book title: conversations, marketing

Information from Publisher

Author: Laura Mazur; Louella Miles
Title: Conversations with Marketing Masters
Publisher: Wiley; John Wiley & Sons
248 Pages
Publishing year: 2007-02-06
Language: English
29,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BB

Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: Marketing strategy master. 4 Regis McKenna: The technology visionary. 5 Don Peppers and Martha Rogers: The one-to-one gurus. 6 John Quelch: Global marketing authority. 7 Al Ries: Pioneer of positioning. 8 Don Schultz: Integrated marketing communicationsinnovator. 9 Patricia Seybold: Customer experience expert. 10 Jack Trout: Positioning pioneer. 11 Lester Wunderman: Direct marketing missionary. Index.

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