ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
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ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
hive.co.uk No. 9780470065648. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
hive.co.uk No. 9780470065648. Shipping costs:Instock, Despatched same working day before 3pm, plus shipping costs. Details... |
2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), Auflage, [PU: Wiley], [ED: 1], Wiley, 2007
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2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), 1. Auflage, [PU: Wiley], Wiley, 2007
lehmanns.de Shipping costs:Download sofort lieferbar. (EUR 0.00) Details... |
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… More...
2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), Auflage, [PU: Wiley], [ED: 1], Wiley, 2007
2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), 1. Auflage, [PU: Wiley], Wiley, 2007
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Details of the book - Conversations with Marketing Masters
EAN (ISBN-13): 9780470065648
ISBN (ISBN-10): 0470065648
Publishing year: 2007
Publisher: Wiley
248 Pages
Language: eng/Englisch
Book in our database since 2010-12-31T11:20:22-05:00 (New York)
Detail page last modified on 2024-01-01T15:03:17-05:00 (New York)
ISBN/EAN: 0470065648
ISBN - alternate spelling:
0-470-06564-8, 978-0-470-06564-8
Alternate spelling and related search-keywords:
Book author: mazur, rich dad, patricia john, philip kotler, jack miles, john mckenna, seybold david
Book title: conversations, marketing
Information from Publisher
Author: Laura Mazur; Louella Miles
Title: Conversations with Marketing Masters
Publisher: Wiley; John Wiley & Sons
248 Pages
Publishing year: 2007-02-06
Language: English
29,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BB
Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: Marketing strategy master. 4 Regis McKenna: The technology visionary. 5 Don Peppers and Martha Rogers: The one-to-one gurus. 6 John Quelch: Global marketing authority. 7 Al Ries: Pioneer of positioning. 8 Don Schultz: Integrated marketing communicationsinnovator. 9 Patricia Seybold: Customer experience expert. 10 Jack Trout: Positioning pioneer. 11 Lester Wunderman: Direct marketing missionary. Index.More/other books that might be very similar to this book
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