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Olympic Marketing - Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin
book is out-of-stock
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Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin:

Olympic Marketing - new book

2008, ISBN: 9780415587877

ID: 142883703

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Olympic Marketing - Ferrand, Alain / Chappelet, Jean-Loup / Seguin, Benoit
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Ferrand, Alain / Chappelet, Jean-Loup / Seguin, Benoit:

Olympic Marketing - used book

2008, ISBN: 9780415587877

ID: 16393290

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Ferrand, Alain / Chappelet, Jean-Loup / Seguin, Benoit, Routledge

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Olympic Marketing - Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
book is out-of-stock
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Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin:
Olympic Marketing - used book

2008

ISBN: 0415587875

ID: 8573235

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. used books,books Books, Routledge

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Olympic Marketing - Ferrand, Alain Chappelet, Jean-Loup Seguin, Benoit
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Ferrand, Alain Chappelet, Jean-Loup Seguin, Benoit:
Olympic Marketing - Paperback

2012, ISBN: 9780415587877

[ED: Softcover], [PU: Taylor & Francis], The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. 2012. 264 p. Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Olympic Marketing - Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
book is out-of-stock
(*)
Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin:
Olympic Marketing - Paperback

2012, ISBN: 9780415587877

ID: 20275863

Softcover, Buch, [PU: Routledge]

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