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A Primer For Integrated Marketing Communications - Taylor & Francis Ltd
book is out-of-stock
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Taylor & Francis Ltd:

A Primer For Integrated Marketing Communications - new book

2004, ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , A Primer For Integrated Marketing Communications, Patrick De Pelsmacker, 9780415314213, Taylor & Francis Ltd, 07/08/2004, , , , Taylor & Francis Ltd

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A Primer For Integrated Marketing Communications
book is out-of-stock
(*)
A Primer For Integrated Marketing Communications - new book

ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , , , , , , , , ,, [PU: Routledge]

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A Primer for Integrated Marketing Communications - Philip J. Kitchen#Patrick de Pelsmacker
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Philip J. Kitchen#Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - new book

ISBN: 9780415314213

ID: 137869335

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. A Primer for Integrated Marketing Communications Buch (fremdspr.) Bücher, Taylor & Francis Ltd

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A Primer for Integrated Marketing Communications - Philip J. Kitchen
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Philip J. Kitchen:
A Primer for Integrated Marketing Communications - Paperback

ISBN: 9780415314213

Paperback, [PU: Taylor & Francis Ltd], This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together., Business & Management

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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Philip J. Kitchen; Patrick de Pelsmacker:
Primer for Integrated Marketing Communications - Paperback

2004, ISBN: 9780415314213

ID: 6060371

Softcover, Buch, [PU: Routledge]

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Details of the book
Integrated Marketing Communication: A Primer
Author:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Title:

Integrated Marketing Communication: A Primer

ISBN:

0415314216

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - Integrated Marketing Communication: A Primer


EAN (ISBN-13): 9780415314213
ISBN (ISBN-10): 0415314216
Paperback
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,363 kg
Language: eng/Englisch

Book in our database since 04.11.2007 20:46:53
Book found last time on 10.07.2016 10:41:45
ISBN/EAN: 0415314216

ISBN - alternate spelling:
0-415-31421-6, 978-0-415-31421-3

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