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International Strategic Marketing - J.B. McCall; Marilyn Stone
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J.B. McCall; Marilyn Stone:

International Strategic Marketing - hardcover

2004, ISBN: 9780415314169

A European Perspective, Buch, Hardcover, As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existi… More...

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International Strategic Marketing: A European Perspective - McCall, J.B. Stone, Marilyn
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McCall, J.B. Stone, Marilyn:

International Strategic Marketing: A European Perspective - First edition

2004, ISBN: 9780415314169

Hardcover

Routledge, Hardcover, Auflage: 1, 284 Seiten, Publiziert: 2004-04-15T00:00:01Z, Produktgruppe: Book, 0.72 kg, Global, Marketing & Sales, Business & Money, Subjects, Books, Business & Fina… More...

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Stone, Marilyn A./ McCall, J. B.:
International Strategic Marketing: A European Perspective - hardcover

2004

ISBN: 9780415314169

Routledge, 2004. Hardcover. New. 1st edition. 262 pages. 9.75x7.00x0.50 inches., Routledge, 2004, 6

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McCall, J.B.; Stone, Marilyn:
International Strategic Marketing: a European Perspective - hardcover

2004, ISBN: 9780415314169

Hardcover, Neubuch, Size: 9x7x0; New. In shrink wrap. Looks like an interesting title!, [PU: Routledge]

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5
International Strategic Marketing: A European Perspective - J.B. McCall, Marilyn Stone
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J.B. McCall, Marilyn Stone:
International Strategic Marketing: A European Perspective - hardcover

2004, ISBN: 041531416X

[EAN: 9780415314169], Neubuch, [PU: Routledge 2004-04-15], Books

NEW BOOK. Shipping costs: EUR 14.43 Chiron Media, Wallingford, United Kingdom [55661942] [Rating: 5 (von 5)]

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Bibliographic data of the best matching book

Details of the book
International Strategic Marketing

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works

Details of the book - International Strategic Marketing


EAN (ISBN-13): 9780415314169
ISBN (ISBN-10): 041531416X
Hardcover
Publishing year: 2004
Publisher: Routledge
288 Pages
Language: eng/Englisch

Book in our database since 2008-04-08T08:56:51-04:00 (New York)
Detail page last modified on 2023-07-23T13:43:14-04:00 (New York)
ISBN/EAN: 041531416X

ISBN - alternate spelling:
0-415-31416-X, 978-0-415-31416-9
Alternate spelling and related search-keywords:
Book author: mccall, stone
Book title: international marketing, strategic marketing


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