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International Strategic Marketing: A European Perspective - J.B. McCall, Marilyn Stone
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J.B. McCall, Marilyn Stone:

International Strategic Marketing: A European Perspective - hardcover

ISBN: 041531416X

Hardcover, [EAN: 9780415314169], Routledge, Routledge, Book, [PU: Routledge], Routledge, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268323, Multi-level, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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International Strategic Marketing - Stone, Marilyn; McCall, J.B.
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Stone, Marilyn; McCall, J.B.:

International Strategic Marketing - new book

ISBN: 9780415314169

ID: 200359

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website torun alongside), helps make it avaluable resource foracademics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178 Business Business eBook, Taylor and Francis

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International Strategic Marketing: A European Perspective - J.B. McCall, Marilyn Stone
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J.B. McCall, Marilyn Stone:
International Strategic Marketing: A European Perspective - hardcover

2004

ISBN: 9780415314169

ID: 582585448

Routledge, 2004-06-17. 1. Hardcover. New. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Routledge, 2004-06-17

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International Strategic Marketing: A European Perspective - new book

ISBN: 9780415314169

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NA European, Strategic, Marketing, Taylor &amp amp amp amp Francis Group

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Details of the book
International Strategic Marketing: A European Perspective
Author:

Stone, Marilyn A.; McCall, J. B.

Title:

International Strategic Marketing: A European Perspective

ISBN:

041531416X

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works

Details of the book - International Strategic Marketing: A European Perspective


EAN (ISBN-13): 9780415314169
ISBN (ISBN-10): 041531416X
Hardcover
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
288 Pages
Language: eng/Englisch

Book in our database since 08.04.2008 14:56:51
Book found last time on 09.11.2016 08:18:19
ISBN/EAN: 041531416X

ISBN - alternate spelling:
0-415-31416-X, 978-0-415-31416-9

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