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Getting It Right the First Time: How Innovative Companies Anticipate Demand - Katsaros, John / Christy, Peter
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Katsaros, John / Christy, Peter:

Getting It Right the First Time: How Innovative Companies Anticipate Demand - used book

ISBN: 9780313351549

ID: 969836

There is no doubt that the pace of business has accelerated-products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. In "Getting It Right the First Time," John Katsaros and Peter Christy argue that the most successful businesses will be those that learn to anticipate demand-especially during the crucial 18-to-36-month innovation window. Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques-such as focus groups, polls, and surveys-Katsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer app-the function that customers most value-and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, "Getting It Right the First Time" provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Getting It Right the First Time: How Innovative Companies Anticipate Demand Katsaros, John / Christy, Peter, Praeger Publishers

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Getting it Right the First Time - John Katsaros
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John Katsaros:

Getting it Right the First Time - new book

2008, ISBN: 0313351546

ID: 17046918769

[EAN: 9780313351549], Neubuch, [PU: ABC-CLIO], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics, New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000

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Getting It Right the First Time: How Innovative Companies Anticipate Demand - Katsaros, John; Christy, Peter
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Katsaros, John; Christy, Peter:
Getting It Right the First Time: How Innovative Companies Anticipate Demand - Paperback

ISBN: 0313351546

ID: 6933824097

[EAN: 9780313351549], Neubuch, [PU: Praeger], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics, 0313351546 Brand New. Gift quality.

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Getting It Right the First Time: How Innovative Companies Anticipate Demand - Katsaros, John; Christy, Peter
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Katsaros, John; Christy, Peter:
Getting It Right the First Time: How Innovative Companies Anticipate Demand - Paperback

2008, ISBN: 0313351546

ID: 18461248170

[EAN: 9780313351549], Neubuch, [PU: Praeger], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics

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Getting it Right the First Time - John Katsaros; Peter Christy
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John Katsaros; Peter Christy:
Getting it Right the First Time - Paperback

2008, ISBN: 9780313351549

ID: 8465580

Softcover, Buch, [PU: Greenwood Press]

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Details of the book
Getting It Right the First Time: How Innovative Companies Anticipate Demand
Author:

Katsaros, John; Christy, Peter

Title:

Getting It Right the First Time: How Innovative Companies Anticipate Demand

ISBN:

0313351546

Argues that the most successful businesses are those that can accurately predict market conditions - especially the market changes that may occur within the crucial 18-to-36-month innovation window. This book contains several examples of successes and missed opportunities.

Details of the book - Getting It Right the First Time: How Innovative Companies Anticipate Demand


EAN (ISBN-13): 9780313351549
ISBN (ISBN-10): 0313351546
Paperback
Publishing year: 2008
Publisher: GREENWOOD PUB GROUP INC
159 Pages
Weight: 0,286 kg
Language: eng/Englisch

Book in our database since 26.11.2007 22:58:08
Book found last time on 18.01.2017 22:19:05
ISBN/EAN: 0313351546

ISBN - alternate spelling:
0-313-35154-6, 978-0-313-35154-9

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