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Marketing Research: An Applied Approach - Thomas C. Kinnear; James Taylor
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Thomas C. Kinnear; James Taylor:

Marketing Research: An Applied Approach - used book

ISBN: 0079122523

ID: 2970143

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC. accounting,accounting and finance,advertising,business,business and finance,business and investing,management and leadership,marketing,marketing and sales,research Marketing & Sales, McGraw-Hill Companies

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Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) - Thomas C. Kinnear
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Thomas C. Kinnear:

Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) - hardcover

1996, ISBN: 9780079122520

ID: 761533890

McGraw-Hill Inc.,US, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Floppy disk is included., McGraw-Hill Inc.,US, 1996

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Marketing Research: An Applied Approach - Thomas C. Kinnear, James R. Taylor
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Thomas C. Kinnear, James R. Taylor:
Marketing Research: An Applied Approach - used book

1995

ISBN: 0079122523

ID: 13097943539

[EAN: 9780079122520], usado, [PU: McGraw-Hill Companies], Business & Economics|Marketing|General, Business & Economics|Marketing|Research, Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside.

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Marketing Research: An Applied Approach - Thomas C. Kinnear, James R. Taylor
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Thomas C. Kinnear, James R. Taylor:
Marketing Research: An Applied Approach - used book

ISBN: 9780079122520

ID: 376518172

McGraw-Hill Companies. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, McGraw-Hill Companies

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Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) - Thomas C. Kinnear
book is out-of-stock
(*)
Thomas C. Kinnear:
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) - hardcover

1996, ISBN: 9780079122520

ID: 808751039

McGraw-Hill Inc.,US, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket., McGraw-Hill Inc.,US, 1996

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Details of the book
Marketing Research: An Applied Approach
Author:

Thomas C. Kinnear, James R. Taylor

Title:

Marketing Research: An Applied Approach

ISBN:

0079122523

Details of the book - Marketing Research: An Applied Approach


EAN (ISBN-13): 9780079122520
ISBN (ISBN-10): 0079122523
Hardcover
Publishing year: 1995
Publisher: McGraw-Hill Companies

Book in our database since 24.02.2008 22:18:05
Book found last time on 13.12.2016 16:56:26
ISBN/EAN: 0079122523

ISBN - alternate spelling:
0-07-912252-3, 978-0-07-912252-0

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