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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:

Essentials of Marketing - Paperback

ISBN: 9780077098605

ID: 9780077098605

This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Essentials of Marketing: This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading., Mcgraw-Hill Education Ltd

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Essentials of Marketing - Geoff Lancaster
book is out-of-stock
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Geoff Lancaster:

Essentials of Marketing - Paperback

ISBN: 9780077098605

[ED: Taschenbuch], [PU: McGraw-Hill Education Ltd], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading., [SC: 0.00], Neuware, gewerbliches Angebot, 274x216x23 mm, [GW: 1253g]

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Essentials of Marketing - Geoff Lancaster
book is out-of-stock
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Geoff Lancaster:
Essentials of Marketing - Paperback

2001

ISBN: 0077098609

ID: 16408894618

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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Essentials of Marketing - Geoff Lancaster
book is out-of-stock
(*)
Geoff Lancaster:
Essentials of Marketing - Paperback

2001, ISBN: 0077098609

ID: 11704518982

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Rhein-Team Lörrach Ivano Narducci e.K., Lörrach, Germany [57451429] [Rating: 5 (von 5)]
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Essentials of Marketing - Geoff Lancaster; Lester Massingham; Ruth Ashford
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Geoff Lancaster; Lester Massingham; Ruth Ashford:
Essentials of Marketing - Paperback

2001, ISBN: 9780077098605

ID: 3378611

[ED: 4], 4th Revised edition, Softcover, Buch, [PU: McGraw Hill Higher Education]

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Details of the book
Essentials of Marketing
Author:

Lancaster, Geoff; Massingham, Lester; Ashford, Ruth

Title:

Essentials of Marketing

ISBN:

0077098609

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

Details of the book - Essentials of Marketing


EAN (ISBN-13): 9780077098605
ISBN (ISBN-10): 0077098609
Hardcover
Paperback
Publishing year: 2001
Publisher: Mcgraw-Hill Publ.Comp.
549 Pages
Weight: 1,253 kg
Language: eng/Englisch

Book in our database since 06.06.2007 15:37:33
Book found last time on 19.12.2016 02:50:02
ISBN/EAN: 0077098609

ISBN - alternate spelling:
0-07-709860-9, 978-0-07-709860-5

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