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Consumer Behavior: Building Marketing Strategy - Hawkins,Delbert, Mothersbaugh,David, Best,Roger
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Hawkins,Delbert, Mothersbaugh,David, Best,Roger:

Consumer Behavior: Building Marketing Strategy - hardcover

2009, ISBN: 9780073381107

McGraw-Hill/Irwin, Hardcover, Auflage: 11, 832 Seiten, Publiziert: 2009-01-30T00:00:01Z, Produktgruppe: Book, Textbook Rental ASINs, Specialty Stores, Books, Commerce, Economics, Business… More...

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Consumer Behavior: Building Marketing Strategy - Hawkins,Delbert,Mothersbaugh,David,Best,Roger
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Hawkins,Delbert,Mothersbaugh,David,Best,Roger:

Consumer Behavior: Building Marketing Strategy - hardcover

2009, ISBN: 0073381101

[EAN: 9780073381107], Used, [PU: McGraw-Hill/Irwin], Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take… More...

NOT NEW BOOK. Shipping costs: EUR 1.00 Wrigley Books, Austin, TX, U.S.A. [65203256] [Rating: 4 (of 5)]
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Mothersbaugh, David L., Best, Roger, Hawkins, Delbert:
Consumer Behavior : Building Marketing Strategy : - used book

ISBN: 9780073381107

McGraw-Hill School Education Group. Used - Good. Used book that is in clean, average condition without any missing pages., McGraw-Hill School Education Group, 2.5

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Mothersbaugh, David L., Best, Roger, Hawkins, Delbert:
Consumer Behavior : Building Marketing Strategy - used book

ISBN: 9780073381107

McGraw-Hill School Education Group. Used - Good. Used book that is in clean, average condition without any missing pages., McGraw-Hill School Education Group, 2.5

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Consumer Behavior: Building Marketing Strategy - Hawkins,Delbert, Mothersbaugh,David, Best,Roger
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Hawkins,Delbert, Mothersbaugh,David, Best,Roger:
Consumer Behavior: Building Marketing Strategy - hardcover

2009, ISBN: 0073381101

[EAN: 9780073381107], New book, [PU: McGraw-Hill/Irwin], Books

NEW BOOK. Shipping costs:Free shipping. (EUR 0.00) The Book Spot, Sioux Falls, SD, U.S.A. [1480660] [Rating: 4 (of 5)]
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Details of the book
Consumer Behavior: Building Marketing Strategy
Author:
Title:
ISBN:

0073381101


This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Details of the book - Consumer Behavior: Building Marketing Strategy


EAN (ISBN-13): 9780073381107
ISBN (ISBN-10): 0073381101
Hardcover
Paperback
Publishing year: 2010
Publisher: McGraw-Hill/Irwin
778 Pages
Language: eng/Englisch

Book in our database since 2010-06-10T02:34:04-04:00 (New York)
Detail page last modified on 2023-10-10T15:40:48-04:00 (New York)
ISBN/EAN: 0073381101

ISBN - alternate spelling:
0-07-338110-1, 978-0-07-338110-7
Alternate spelling and related search-keywords:
Book author: best, david hawkins, international edition, hawkins del, delbert
Book title: consumer behavior, marketing consumer

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