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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny Johansson
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Johny Johansson:

Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

ISBN: 0073381012

[SR: 72337], Hardcover, [EAN: 9780073381015], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global , 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Investing, 1000, Subjects, 283155, Books, 2707, Multilevel, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Investing, 1000, Subjects, 283155, Books, 21, Education & Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 69820, College & University, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 5267709011, Graduate School, 11902, Quotations, 5267708011, Schools & Teaching, 5267723011, Studying & Workbooks, 5267710011, Test Preparation, 11871, Trivia & Fun Facts, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 1288264011, All Products, 1267878011, Products, 1267877011, 1294449011, Books, 1267878011, Products, 1267877011, 7230255011, Books, 4542705011, Just Arrived, 1267878011, Products, 1267877011, 1297808011, Books, 1294321011, Just arrived, 1267879011, Special Features, 1267877011

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny Johansson
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Johny Johansson:

Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

2008, ISBN: 9780073381015

ID: 12370774852

Hardcover, Ships out next day, click expedited for faster shipping., Tweedehands, zeer goed, Marketing, International Business, General AAS, Global, Multilevel, General, Hardcover, Printed Books, [PU: McGraw-Hill/Irwin]

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johansson, Johny K
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Johansson, Johny K:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

2008

ISBN: 9780073381015

ID: 12202753016

Hard cover, Ships today or the next business day., Poor., Glued binding. Paper over boards. 662 p. Contains: Illustrations, black & white, Line drawings, black & white, Charts., Boston, MA, [PU: Irwin/McGraw-Hill]

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johansson, Johny
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Johansson, Johny:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

2008, ISBN: 9780073381015

ID: 11967237700

Hardcover, Great customer service. You will be happy!, Tweedehands, zeer goed, P02, [PU: McGraw-Hill/Irwin]

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Global Marketing - Johny K. Johansson
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Johny K. Johansson:
Global Marketing - new book

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Details of the book
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author:

Johansson, Johny K.; Johansson Johny; Johansson, Johnny

Title:

Global Marketing: Foreign Entry, Local Marketing, and Global Management

ISBN:

0073381012

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Details of the book - Global Marketing: Foreign Entry, Local Marketing, and Global Management


EAN (ISBN-13): 9780073381015
ISBN (ISBN-10): 0073381012
Hardcover
Publishing year: 2008
Publisher: MCGRAW HILL BOOK CO
662 Pages
Weight: 1,643 kg
Language: eng/Englisch

Book in our database since 18.12.2008 07:00:14
Book found last time on 28.09.2016 07:38:27
ISBN/EAN: 0073381012

ISBN - alternate spelling:
0-07-338101-2, 978-0-07-338101-5

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