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Sports Marketing
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Sports Marketing - used book

2006, ISBN: 9780071106580

ID: f71807a72cb8129065f0ba9bf9752242

Binding:Taschenbuch,Label:McGraw Hill Higher Education,Publisher:McGraw Hill Higher Education,NumberOfItems:1,medium:Taschenbuch,numberOfPages:496,publicationDate:2006-08-01,ISBN:0071106588 Taschenbuch, McGraw Hill Higher Education

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Details of the book
Sports Marketing

Sam Fullerton


Sports Marketing



"Sports Marketing" presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.

Details of the book - Sports Marketing

EAN (ISBN-13): 9780071106580
ISBN (ISBN-10): 0071106588
Publishing year: 2006
Publisher: McGraw Hill Higher Education

Book in our database since 06.06.2007 15:37:31
Book found last time on 17.11.2016 13:58:55
ISBN/EAN: 0071106588

ISBN - alternate spelling:
0-07-110658-8, 978-0-07-110658-0

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