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Punk Marketing: Get Off Your Ass and Join the Revolution - Laermer, Richard / Simmons, Mark
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Laermer, Richard / Simmons, Mark:

Punk Marketing: Get Off Your Ass and Join the Revolution - used book

ISBN: 9780061151101

ID: 196616

The marketing revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In "Punk Marketing," Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, "Punk Marketing" presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With "Punk Marketing," there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. "Punk Marketing" is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need. Punk Marketing: Get Off Your Ass and Join the Revolution Laermer, Richard / Simmons, Mark, Collins

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer; Mark Simmons
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Richard Laermer; Mark Simmons:

Punk Marketing: Get Off Your Ass and Join the Revolution - used book

ISBN: 0061151106

ID: 4757186

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff-products, services, entertainment-and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed-one they have branded "Punk Marketing"-and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers-or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot-soon to be heard 'round the world-of a long-awaited and b business and investing,marketing,marketing and sales Marketing & Sales, HarperBusiness

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
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Richard Laermer, Mark Simmons:
Punk Marketing: Get Off Your Ass and Join the Revolution - hardcover

2008

ISBN: 0061151106

[SR: 1681003], Hardcover, [EAN: 9780061151101], Collins, Collins, Book, [PU: Collins], 2008-05-01, Collins, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Punk Marketing: Get Off Your Ass and Join the Revolution - Laermer, Richard; Simmons, Mark
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Laermer, Richard; Simmons, Mark:
Punk Marketing: Get Off Your Ass and Join the Revolution - hardcover

2007, ISBN: 9780061151101

ID: 663086928

HarperBusiness. Hardcover. 0061151106 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Very Good. 2007-02-27. First Edition., HarperBusiness, 2007-02-27

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
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Richard Laermer, Mark Simmons:
Punk Marketing: Get Off Your Ass and Join the Revolution - hardcover

ISBN: 9780061151101

ID: 885998323

HarperBusiness. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., HarperBusiness

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Details of the book
Punk Marketing: Get Off Your Ass and Join the Revolution
Author:

Laermer, Richard; Simmons, Mark

Title:

Punk Marketing: Get Off Your Ass and Join the Revolution

ISBN:

0061151106

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Details of the book - Punk Marketing: Get Off Your Ass and Join the Revolution


EAN (ISBN-13): 9780061151101
ISBN (ISBN-10): 0061151106
Hardcover
Publishing year: 2007
Publisher: COLLINS
225 Pages
Weight: 0,517 kg
Language: eng/Englisch

Book in our database since 05.06.2007 11:33:33
Book found last time on 14.08.2016 16:13:26
ISBN/EAN: 0061151106

ISBN - alternate spelling:
0-06-115110-6, 978-0-06-115110-1

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