2001, ISBN: 0006531601

[EAN: 9780006531609], Gebraucht, sehr guter Zustand, [SC: 4.08], [PU: HarperCollins Publishers, United Kingdom, London], ROSEN EMMANUEL THE ANATOMY OF BUZZ CREATING WORD MOUTH MARKETING, … More...

[EAN: 9780006531609], Gebraucht, sehr guter Zustand, [SC: 4.08], [PU: HarperCollins Publishers, United Kingdom, London], ROSEN EMMANUEL THE ANATOMY OF BUZZ CREATING WORD MOUTH MARKETING, Why did it take cameras more than 50 years to start spreading from professionals to the general public? How did Sun Microsystems use the networks to spread the word about Java? How did the makers of Trivial Pursuit create huge demand for the game almost overnight? How did Nintendo create unprecedented buzz for Super Mario Brothers? Word-of-mouth has long been recognized as a powerful marketing tool and the revolutionary ability of the Internet to connect customers to each other now makes it absolutely critical. As customers grow ever more sceptical, they may not listen to adverts, but they do listen to their friends. This book teaches in a systematic way how these invisible networks work. Readers can learn how to: build contagious attributes into the product at design stage; identify network hubs that influence others in the network; seed non-active networks early on; and design tell a friend promotions that really work (they usually don't). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged., Books<

ISBN: 9780006531609

Paperback. Very Good., 3